ORB™ Launches Three New Lines at Toy Fair New York 2019

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ORB™, one of the fastest growing companies in toys and collectibles, launched three new toy lines at this year’s American International Toy Fair in New York City. Buyers, media, kids and parents alike were delighted with ORB Organ-ICKS™ as well as the two latest offerings from ORB Odditeez™: Morphimals™ and Boingzz™.

"All three lines were crowd favorites among buyers, influencers and media,” said Binder. “We’re excited to see these products on shelves and in the hands of children internationally."

ORB™ (orbtoys.com), one of the fastest growing companies in toys and collectibles, launched three new toy lines at this year’s American International Toy Fair in New York City. Buyers, media, kids and parents alike were delighted with ORB Organ-ICKS™ as well as the two latest offerings from ORB Odditeez™: Morphimals™ and Boingzz™.

ORB Organ-ICKS™ are zany and wacky compound creations that are too gross! Made with Real ORB Slimi™, kids can ooze, drip, glop and trade the whole collection of scented fake foods modeled after cereals, soups, pie fillings and pastas including Snotty O’s, Banana Scream Pie and Slimeghetti and Muckballs.

“With no end in sight for the fake food, compound or scented toy trends and kids always looking for the latest, most repulsive, toys, this line felt like an obvious hit,” said Laura Binder, ORB™’s Vice President of Product Development. “ORB™ has been an industry leader in compounds for some time now and we wanted to take our gross level to where no one has gone before.”

Morphimals™, part of ORB Odditeez™, are detailed, moldable figures with endless transformations and satisfying textures. Kids can twist, pull, stretch and shape each collectible character and mold it into anything. Morphimals™ will be available in a range of different creatures and colors to collect including dinosaurs, unicorns and sloths.

Boingzz™, another fun new addition to the ORB Odditeez™ line, are coil-like characters that stretch, twist and spring. Each silly spring is highly detailed with tons of personality. The first three-dimensional, coil character collection of its kind includes an alien, dragon, unicorn and more!

“All three lines were crowd favorites among buyers, influencers and media,” said Binder. “We’re excited to see these products on shelves and in the hands of children internationally.”

ORB Organ-ICKS™ and ORB Odditeez™ Morphimals and Boingzz™ will be available summer 2019.

ABOUT ORB™
ORB™ is recognized as one of the fastest growing toy and collectibles companies; shipping high-volume, trending collectibles, crafts, compounds and breakthrough art materials. ORB™ is best known for its buzzworthy brands including the award-winning Soft’n Slo Squishies™, Bubbleezz™, ORBSlimy™ and ORB Slimi Café™. ORB™ was founded, nearly 30 years ago, by CEO Steve Kay with the Celestial Orb, a transforming, hand-held wire widget and has grown into a company with more than 21 brands.

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Barbara Cameron
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