Advantage implements Orbee services to improve email conquest marketing quality and ROI for automotive marketers

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Advantage Dealer Services (ADS) has implemented Orbee’s robust analytics platform to becomes the first email conquest marketing agency in the automotive industry to monitor their conquest campaigns for non-human traffic and other measurable results.

Orbee Analytics Platform

“For us, in the conquest email business our concern is quality email traffic. It’s about bringing real people to your website and our partnership with Orbee will help accomplish that.”

Advantage Dealer Services (ADS) has implemented Orbee’s robust analytics platform to becomes the first email conquest marketing agency in the automotive industry to monitor their conquest campaigns for non-human traffic and other measurable results. Starting in May of 2017, all of Advantage’s email conquest campaigns will be monitored by Orbee to ensure email conquest campaigns send the highest percentage of real human traffic interested in purchasing or servicing a car to a dealership’s website.

Bot traffic and ad fraud cost digital advertisers $7.2B in 2016 and based on Orbee's bot traffic report, 40% of paid digital advertising in the automotive industry consisted of bot traffic. Orbee has been committed to bring the same enterprise-grade traffic quality monitoring system used by other large segments such as consumer products goods (CPG)and e-commerce commerce. “We are excited to have Advantage join our movement to bring quality and transparency across all automotive marketing channels, including email conquest campaigns,” stated Daniel Kim, founder and CEO of Orbee.

Following the integration with Orbee, Advantage Dealer Services showed a renewed commitment to quality by Michael Jaber, founder of Advantage, appearing on Brian Pasch’s Automotive Marketing Now, a segment on CBT news network. During the interview (https://cbtnews.com/amn-email-marketing-quality-traffic/), Pasch and Jaber discussed about past issues with traffic quality in email conquest and how Advantage has been working to ensure traffic quality in their email conquest campaigns. Jaber stated, “For us, in the conquest email business our concern is quality email traffic. It’s about bringing real people to your website and our partnership with Orbee will help accomplish that.”

Orbee is also working to release a full-attribution machine learning algorithm that Advantage will utilize to track each individual shopper through their entire experience. This will bring a new level of optimization to their email conquest campaigns and customized targeting of each individual shopper to drive additional car sales for their dealer customers.
Traffic quality not quantity is one of the most important component in any digital marketing campaign success. A thorough investigation of quality should be performed by any advertising vendor as traffic quality has been an issue in automotive digital marketing. Advantage’s decision to focus on quality will help encourage other automotive marketing companies to do the same and will increase the overall quality of traffic that dealerships receive on their websites.

About Advantage Dealer Services

Dealers who choose Advantage are in good company. Since 1988 we've produced successful new customer campaigns with hundreds of Dealers and OEMs including Chrysler Group LLC, Toyota & Lexus USA, American Honda, Penske Auto Group, Van Tuyl/Berkshire Hathaway, David Wilson & Hendrick Automotive Group Dealers.

Take the guesswork out of your Internet marketing. Working with third party analytic experts (an industry first for conquest email marketing) your Dealership gets the accountability it deserves to verify web traffic quality and engaged shoppers who generate quality leads and more feet on the ground traffic to your showroom.

Dealers’ on-line advertising has to produce buyers. Advantage delivers on a simple and measurable goal; connect your Dealership with high-intent shoppers that are ready to purchase. Combining video email, live operator calls, relentless lead follow-up and online offers that produce quality leads, Dealers confirm increased leads, showroom traffic and new customer sales sourced to their video eCampaigns.

Want more? Dealers get a protected territory and a simple performance guarantee for the ROI of your Advantage Video eCampaign. http://advantagedealerservices.com/

About Orbee

Orbee is a technology and solutions provider to automotive dealerships and provides the industry-first unbiased, transparency digital marketing analytics platform to help eliminate waste and optimize spend on digital advertising. Orbee finds advertising waste by detecting for bot traffic, out of market shoppers, click fraud and non-car shoppers. It also optimizes spend using its advanced data collection and big data analysis engine that collects over one billion data points monthly. Founded in 2015, Orbee is based in Irvine, California and works with individual dealers and dealership groups across the nation. https://orbee.co/

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