Otero Menswear Offers a Virtual Dressing Room Experience

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Otero Menswear officially announced its collaboration with cutting-edge tech startup Perfitly to offer an extraordinary new option in online retail: a free 3D-AR/VR, cloud-enabled fitting-room experience. This technology takes the guesswork out of online shopping by allowing anyone to create a 3D body type avatar to see how will look before purchasing an item.

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It’s the closest thing there is to trying it on yourself in the fitting room, but the experience is actually better, because you can try on every garment in the store effortlessly, and in minutes.

Otero Menswear officially announced its collaboration with cutting-edge tech startup Perfitly to offer an extraordinary new option in online retail: a free 3D-AR/VR, cloud-enabled fitting-room experience. This technology takes the guesswork out of online shopping by allowing anyone to create a 3D body type avatar to see how will look before purchasing an item.

The partnership extends Otero’s commitment to providing appropriate dressing for men between 5’4”-5’9” in height. Otero menswear was launched early this year with the introduction of the industry-changing 3D Proportional Sizing System to ensure ideal fitting. Each piece in the collection is designed in precise proportion to a man’s height, size, and body-type including details such as collars, cuffs, placket, etc.) to achieve a custom look at accessible prices. As founder Steve Villanueva says: “It is really all about confidence, confidence in your purchase and confidence in your look.”

And Perfitly, founded by Dave Sharma, brings together two key technologies: a smart algorithm using five key body measurements to create an avatar that represents the shopper’s body, and a CAD-based proprietary system that accurately drapes each garment based upon Otero’s product specifications (design, patterns, fabric, etc.). Not only is the experience fun to use for anyone with gaming experience, the technology takes the “Will it actually fit?” question out of online shopping. As Dave says, “It’s the closest thing there is to trying it on yourself in the fitting room, but the experience is actually better, because you can try on every garment in the store effortlessly, and in minutes.”

How it works: When a man enters five key measurements, Perfitly technology creates a personal avatar modeled to his exact height, size, and body type. He can then choose an Otero shirt and click between the options to see whether an Otero size Medium will fit better than a Large, or easily determine whether he has a Triangle or a Rectangle body type. Each garment’s technical specifications has been entered into Perfitly’s model, so that they are scalable with accurate measurements, and the digital rendering is so detailed that anyone can see how a particular fabric will stretch against muscle and mass. This virtual fitting room experience is seamlessly integrated, so the shopper won’t even have to navigate away from the Otero Menswear website to use it.

And because Otero and Perfitly have the highest privacy standards, each avatar is encrypted and stored on Perfitly’s secured servers, and is accessible only by the customer to see and control. Even Perfitly will not be able to identify their unique avatar. Once again, Otero Menswear is at the cutting edge of apparel design, pushing “a better way to dress,” to new heights with “a better way to shop.”

Otero Menswear. Anything but Average.

For further information please contact:

Mannfolk Public Relations
Dorothy Mannfolk
dorothy(at)mannfolkpr.com
Norman Villavicencio
norman(at)mannfolkpr.com
323-460-2633

About OTERO MENSWEAR
Founded in 2018 in Boulder, CO, USA by Steve Villanueva, Brett Lawrence and John Hess, Otero Menswear is a men’s fashion lifestyle apparel brand. Otero Menswear seeks to make a positive difference in the world by offering apparel that fits the height, size and body type of the man who is 5’4” – 5’9”. Otero’s style is fashion-forward and professional. Each piece is designed using texture, cut, styling and findings that empower the wearer’s specific body type by visibly leaning and lengthening his profile. Otero Menswear: redefining the measure of a man. https://OteroMenswear.com

About PERFITLY
Founded in 2015 in NY, by Dave Sharma, Perfitly is an AR/VR, cloud-enabled visualization solution that recreates the fitting room experience online. Perfitly allows the shopper to see exactly how clothing will look and fit via the simulation and real-time visualization of a true-to-life engineered e-garment on an accurate body avatar of the shopper. This is delivered completely in-home and visualized on a shopper's devices. Perfitly is a solution that creates value for both consumers and brands alike and has the potential to be a true game-changer in the world of ecommerce. Online shoppers make more confident purchasing decisions, especially when it comes to size, fit and personal style of a garment. Brands and retailers reduce return rates, associated costs and better manage inventory, purchasing and design decisions, among others. To learn more, please visit http://www.perfitly.com

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