Outdoor Furniture: A Global Strategic Business Report
San Jose, California (PRWEB) June 30, 2014
Follow us on LinkedIn - Given the stress and anxiety associated with modern fast paced and heady lifestyles, people across the world are taking recourse in the peace and serenity offered by their own backyards. From outdoor cooking, garden barbecue and grills to backyard entertainment of guests, the active outdoor life led by modern consumers is helping generate attractive opportunities for growth in the market. Outdoor furniture comprises outdoor tables, chairs, park benches, beach umbrella, hammocks, swing, poolside furniture, lawn chairs, beach chairs, folding camping furniture, picnic tables, stools, ottomans, lounge chairs, umbrellas and parasols, sunbeds, and balcony sets, among others. Consumer preferences are shifting from simple outdoor furniture to more sophisticated and modern designs. Leveraging the opportunities offered by the trend, manufacturers are introducing furniture in various shapes, colours, sizes and materials. The increasing preference for outdoor cooking is driving demand for trendy and comfortable deep seat dining, and fire pit tables.
As stated by the new market research report on Outdoor Furniture, the United States and Europe represent major markets supported by high per capita income, large base of affluent aging baby boomers, and high concentration of resorts, clubs, and other types of recreational venues. While the perception of gardens and lawns as a place for relaxation fuels the market in developed countries, increasing disposable income acts as a major driver in developing markets. Improving lifestyles and elevation of gardens to a symbol of social status are driving growth in these markets. Robust construction activity across Asia-Pacific is also expected to spearhead global growth with a CAGR of 9.0% over the analysis period.
Another important trend in the market is online shopping. Premium furniture and big-ticket models are extensively searched and purchased over the internet. In addition to using the Internet for researching available products, consumers are also purchasing online. The trend is dissipating the conventional belief that furniture is a ‘look and feel’ purchase. Changing consumer buying behaviour is increasingly made clear by the fact that sofas, patio furniture and tables are being bought online. Key reasons for the growing popularity of online purchase of furniture include lower taxes, free shipping and transportation, better price deals and most importantly, convenience offered by the comfort of shopping from home.
Key players covered in the report include Ace Hardware, Agio International Co., Barbeques Galore, Brown Jordan, Casual Living, DEDON, Emu Group S.p.A., Enho Wooden Products Co. Ltd., Fischer Möbel GmbH, Hartman, Homecrest Outdoor Living LLC, KETTAL Group, Royal Botania NV, Sears Holdings Corp., Sitra Holdings (International) Limited, The Home Depot Inc., The Keter Group, Treasure Garden Inc., Trex Company Inc., and Yada Technology Group, among others.
The research report titled “Outdoor Furniture: A Global Strategic Business Report” announced by Global Industry Analysts Inc., provides a comprehensive review of market trends, growth drivers, product launches, innovations and strategic industry activities of major and niche global and regional players. The report provides market estimates and projections in US dollars for all major geographic markets, including the US, Canada, Japan, Europe (France, Germany, Italy, UK, Spain, Russia, and Rest of Europe), Asia-Pacific (China, India and Rest of Asia-Pacific), Latin America (Brazil and Rest of Latin America) and Rest of World. The US market is analysed by material segments such as Metal, Plastic/Resin, Wicker/Rattan, Wood, and Others.
For more details about this comprehensive market research report, please visit – http://www.strategyr.com/Outdoor_Furniture_Market_Report.asp.
About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) is a leading publisher of off-the-shelf market research. Founded in 1987, the company currently employs over 800 people worldwide. Annually, GIA publishes 1500+ full-scale research reports and analyzes 40,000+ market and technology trends while monitoring more than 126,000 Companies worldwide. Serving over 9500 clients in 27 countries, GIA is recognized today, as one of the world's largest and reputed market research firms.
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