By producing a collection of professional video assets, we’re able to position our company as the industry leader and provide helpful resources to consumers interested in or considering working with an outdoor lighting company. -Jody Wetherill
Richmond, VA (PRWEB) August 25, 2015
Jody Wetherill, Brand Marketing Manager for Outdoor Lighting Perspectives recently announced the addition of an extensive video library on OutdoorLights.com as part of their ongoing commitment to educating consumers and differentiating the brand.
“Video plays a huge role in a client’s selection process when choosing a professional outdoor lighting company. By producing a collection of high quality professional video assets, we’re not only able to position our company and franchisees as the leaders in the industry, but provide helpful tips and resources to consumers interested in or considering working with a professional outdoor lighting company,” explained Jody Wetherill, Brand Marketing Manager for Outdoor Lighting Perspectives.
Shot in Augusta, Georgia, the Outdoor Lighting Perspectives team worked with Pat Otis, the franchisee of the Augusta Outdoor Lighting Perspectives location. Mr. Otis identified several properties for the shoot and after an extensive selection process, seven were selected for the project.
The company produced a total of 11 new video assets covering a variety of topics ranging from how to select an outdoor lighting company, the keys to proper landscape lighting design, LED lighting frequently asked questions to specific applications of outdoor lighting and fixtures. “We had originally planned to produce 6 videos, but while on location in Augusta, Georgia, we discovered opportunities to produce several others, we knew would be helpful for both consumers and franchisees,” said Rich Young, VP of Operations for the company.
Jody Wetherill hosted the series, which can be found in a newly created Video Library on the national website at OutdoorLights.com. The company plans to continue to expand the library by adding new videos and are exploring new ways to incorporate franchisees and their projects from across the country.
Outdoor Lighting Perspectives, established in 1995, is the first and largest full service outdoor lighting company. With over 100,000 installations and over 50 locations across the United States and 3 international locations, the franchise is known for skillful, custom design and their free nighttime demonstration.
Featured in Architectural Digest, Garden Design, House Beautiful, Better Homes and Gardens, Coastal Living and Martha Stewart Living, Outdoor Lighting Perspectives features stunning handcrafted copper and brass outdoor lighting fixtures which blend in with the natural outdoor environment so that all you see is the effect of the outdoor lighting.
Additional information can be viewed at http://www.outdoorlights.com