OutMarket Releases The Evolution of the Marketing Funnel

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Details the New Format of the Funnel and Buying Cycle for Marketers

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OutMarket, a provider of marketing automation software and services today released “The Evolution of the Marketing Funnel,” a guide that challenges the traditional marketing funnel as the proper system for acquiring leads and sales. Instead, the paper introduces new stages of the buying cycle and how to adapt marketing strategies for the new age of the customer.

Since the beginning of marketing, there has been the sales funnel. However, leads tend to take a more complicated route than the funnel’s straightforward path. Though leads don’t always travel the path marketers desire them to, the objective should be to offer guidance throughout the customer journey. Marketers can’t force leads to conform to a funnel, but they can use data and marketing automation to create personas and nurturing triggers to serve customers with the information they need that creates advocacy, sales and retention.

Marketers who read the paper will learn:

  •     The new buying cycle and stages that prospects go through
  •     New marketing tools to guide prospects to sale
  •     Methodologies for success

The Evolution of the Marketing Funnel can be read here.

About OutMarket
OutMarket provides marketing automation software and services for marketing teams to drive quantifiable results. The OutMarket platform integrated email marketing, landing pages, social media management, press outreach, and robust analytics in a simple but comprehensive cloud-based solution that helps customers outmarket the competition and grow their business.

Thousands of customers use OutMarket (formerly known as Vocus Marketing Suite) to get the most out of their marketing efforts. For more information, visit https://www.outmarket.com or call 844-OUTMARKET.

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Stacey Miller
OutMarket
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