Parkview Regional Hospital Engages Key Audiences with OutMarket Marketing Automation

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Integrating tactics increased efficiency and optimized results for health care provider

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Without a doubt, I would recommend OutMarket to other marketers.

OutMarket, a leading provider of marketing automation software and services today released a customer success story featuring Parkview Regional Hospital. The health care provider was seeking to streamline marketing activities and accurately measure their marketing efforts. Using the software, Parkview was able to create tailored communications across multiple mediums, resulting in lasting business relationships and satisfied patients.

Before using OutMarket, Parkview Regional Hospital was using multiple technologies to do their daily marketing, which was time-consuming and inefficient. It was also difficult to keep up with constituents and execute marketing campaigns effectively. After implementing and integrating segmented email marketing, engaging social media marketing and targeted press releases from OutMarket, the hospital says they have a huge advantage when it comes to marketing to their patients and potential clients.

“Without a doubt, I would recommend OutMarket to other marketers,” said Jennifer Lynch, Director of Marketing at Parkview Regional Hospital. “It’s not unusual for me to hear from a provider in our hospital that a patient heard about them from our newsletter article. That’s new business, new relationships, and long-term return on our investment.”

Flawless execution is key to health care industry marketing, and Parkview Regional Hospital looks forward to continued success.

“The reward for OutMarket is to hear that we’ve exceeded client expectations. We built the software to help customers like Parkview Regional Hospital create more effective marketing that creates new business, therefore it is gratifying to hear such stories,” said OutMarket CEO You Mon Tsang. “To help smaller marketing teams feel like an army with a powerful set of tools is exactly what we envisioned when we created OutMarket.”

The full success story can be read here.

About OutMarket
OutMarket provides marketing automation software and services for marketing teams to drive quantifiable results. The OutMarket platform integrated email marketing, landing pages, social media management, press outreach, and robust analytics in a simple but comprehensive cloud-based solution that helps customers outmarket the competition and grow their business.

Thousands of customers use OutMarket (formerly known as Vocus Marketing Suite) to get the most out of their marketing efforts. For more information, visit or call 844-OUTMARKET.

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Stacey Miller
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