OutMarket Releases “How to Optimize Your Content Marketing” Guide

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White paper outlines how mixing the art and science of content marketing can yield better bottom-line results.

Despite the popularity of content marketing, only 60 percent of marketers have a content marketing strategy and 90 percent doubt their content metrics measure business results accurately.

OutMarket, a provider of marketing automation software and services, today released “How to Optimize Your Content Marketing,” a guide that explores how to optimize content marketing to achieve measurable success.

Content marketing is a popular tactic, but success is unlikely without optimization. In addition to search engine optimization and a social strategy, science and art are combined to create precision content that delivers bottom-line results. Long-term success occurs when brands optimize their content marketing for each stage of the buying cycle and assess it regularly to ensure customers’ needs and business goals are being met.

“Despite the popularity of content marketing, only 60 percent of marketers have a content marketing strategy and 90 percent doubt their content metrics measure business results accurately,” said OutMarket CEO You Mon Tsang. “This, coupled with the content overload consumers are facing, means that content must perform in order to be a profitable marketing expenditure. This guide demonstrates how content marketers can work smarter and utilize data in order to yield better results.”

Some key points covered in the guide include:

  • How to combine creativity and data for content marketing success
  • How to overcome the challenges associated with content marketing
  • How to develop a content marketing workflow

The “How to Optimize Your Content Marketing” guide is available for free here: https://www.outmarket.com/resources/white-papers/.

About OutMarket
OutMarket provides marketing automation software and services for marketing teams to drive quantifiable results. The OutMarket platform integrates email marketing, landing pages, social media management, press outreach, and robust analytics in a simple but comprehensive cloud-based solution that helps customers outmarket the competition and grow their business.

Thousands of customers use OutMarket (formerly known as Vocus Marketing Suite) to get the most out of their marketing efforts. For more information, visit http://www.outmarket.com or call 844-OUTMARKET.

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Stacey Miller
OutMarket
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