The Cult Branding Company Unveils New Customer Discovery Tool at the National Retail Federation’s Big Show 2015

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New data-driven tool gives chief executives a competitive edge by decoding the psychology of their customers.

BJ Bueno Keynoting at NRF 2014's Main Event

Research continues to show that outperforming leaders obsess about their customers.

Where do the nation’s top CEOs of major retailers go to share their experiences and gain new marketing insights? The National Retail Federation (NRF) is hosting their annual convention, "Retail's Big Show 2015,” at Jacob Javits Center in New York City from January 11th to 14th.

Business thought leader, author, and founder of The Cult Branding Company, BJ Bueno, will unveil his firm’s latest innovation designed to give chief-level officers the inside scoop on their customers.

“For over a decade,” Bueno explains, “our team has been studying the hidden drivers behind businesses with cult followers, like Apple, Harley-Davidson, IKEA, and Southwest Airlines. We set out to develop a statistically-verifiable model that provides chief executives with a penetrating look at the motivations, aspirations, beliefs, and characteristics of their core customers.”

“Research continues to show that outperforming leaders obsess about their customers,” Bueno continues, “Our new Customer Engagement Playbook is for chief-level executives who lead with vision and are committed to obsessing about their customers because they know it’s the surest route to sustainable success.”

Bueno will share the stage at NRF with President and CEO of Dave’s Soda & Pet City, Dave Ratner, to illuminate the marketing strategies and methods retailers can use to improve sales, customer loyalty, and profitability in their dynamic breakout session, “12 Very Doable Retail Marketing Strategies.”

About The Cult Branding Company: Especially for visionary leaders who obsess about their customers, The Cult Branding Company is a specialized consulting firm that delivers penetrating insights and strategies that help companies build stronger relationships with their customers and within their corporate culture. Clients include Kohl’s Department Stores, Scheels, The Life is good Company, Turner Classic Movies, and LA Lakers.

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Scott Jeffrey
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