(PRWEB) September 02, 2014
Online reputation management firm Overnight Reputation has announced that it has added specialized service offerings that are designed with the needs of mortgage brokers in mind. The firm has long espoused the importance of customizing an online reputation management campaign to meet the individual needs of the client, and these new service offerings have clearly been designed with this philosophy in mind.
According to Brandon Hopkins of Overnight Reputation, there are a number of reasons that mortgage brokers encounter reputation issues. Perhaps most importantly, the impact of a negative reputation on individuals in these positions can be so significant as to completely jeopardize their career.
“Mortgage brokers rely on their reputation within the industry to secure future business, so it is absolutely vital that their reputation is properly protected,” said Hopkins. “As with other industries, it is often the case that one dissatisfied individual will expend a great deal of energy criticizing their mortgage broker, while the many clients who were pleased with the broker’s services will quietly enjoy their new home.”
It is due to this last notion – the idea that those with a complaint, real or perceived, are much more likely to express an opinion than those who are pleased – that mortgage brokers must often take steps to protect their reputation from harm. Overnight Reputation’s new service offerings seek to fill this need for mortgage brokers, as the company has a long history in restoring the good reputations of those who have experienced harm in this manner.
The company utilizes a number of methods throughout the course of an online reputation management campaign, all of which are aimed at disseminating positive and accurate information about the client while also seeking to reduce the visibility of any negative information.
“Unfortunately, it is often the case that the presence of any negative information posted to the Internet can have a sizable effect on a mortgage broker and their business,” said Hopkins. “We do everything within our power to restore positivity to their reputations, and it is our belief that these new services will be a significant help in achieving this goal.”
Overnight Reputation was founded with one goal in mind: helping businesses and individuals clean up and maintain a positive online reputation. Overnight Reputation is an experienced reputation management company that specializes in public relations, marketing, media management, press releases, search engine optimization (SEO) and link building. For more information about Overnight Reputation or how the company can help you with a reputation problem contact them by phone at 559-871-1613, email brandonchopkins(at)gmail(dot)com, or online at OvernightReputation.com.