Wichita, Kansas (PRWEB) January 20, 2014
overstockArt.com has been named among the top e-retailers in Internet Retailer Magazine’s prestigious Social Media Top 500 Guide for 2014. The online art gallery ranked #47 in the 2014 edition of the top retailers utilizing social media to drive traffic to their site.
overstockArt.com is a perfect example of smaller retailers who have pushed the envelop in creating a more robust social presence and are reaping the rewards of social traffic and more social sales in 2013.
The Top 500 Social Media Retailers are determined according to the percentage of social media traffic arriving at their online store – a key indicator to their effectiveness in this channel.
The company increased its social revenue this year by more than 30%. “Our ability to grow in the social space is attributed to our relentless focus to be a part of the conversation on Twitter, and make sure that we are sharing quality content on the various social media platforms we participate in,” said David Sasson, CEO of overstockArt.com.
Heading the social media efforts for overstockArt.com is none other then David Sasson's wife, Stacy Sasson, who started the business from the couple's basement in 2002.
"Stacy's voice and tone on the various social media channels have become our company's voice, and customers appreciate that. Her ability to engage our shoppers in social conversation have driven interactions and a viral affect that has helped us increase social traffic and brand awareness," said Sasson.
This year, along with Facebook and Twitter, the company has added several platforms where they have considerable presence: Google+, which is the rising start as far as traffic generation; Pinterest, which does not drive as much traffic but has the most qualified traffic converting best out of all social media outlets; Instagram, which is linked with Facebook and is the "new kid on the block"; and Houzz, which is an up-and-coming social media platform for Home Decorators.
In addition to its main website, overstockArt.com, the company has also invested heavily in its sister website, ArtistBe.com (Artist Become), an innovative platform for contemporary artists to share and sell their art. "The growth of ArtistBe.com has been solely via social media interactions and artist's word of mouth. We plan to continue this strategy in 2014, as it has proven to be very successful," said Sasson.
Founded in 2002, overstockArt.com is one the web’s most successful distributors of wall décor items. With more than 100,000 wall décor combinations to choose from in stock at all times, overstockArt.com has become a premier shopping destination for fine art reproductions online. The Wichita, Kan. based online art gallery was named to Inc. Magazine’s 2010, 2011 and 2012 Inc. 5000 lists, Internet Retailer magazine’s 2012 Hot 100 list, 2011/12/13 Second 500 Guide, and was recognized with the STELLAService Seal for elite customer service. The retailer also owns and operates Artist Become (ArtistBe.com), the online community for contemporary artists around the world. For more information, visit http://www.overstockArt.com.
About Internet Retailer
Published by Chicago-based Vertical Web Media LLC, Internet Retailer is a monthly national business magazine that is at the core of the leading retail information web site, an e-commerce conference and five directories that serve the retailing community. Internet Retailer's 42,500 subscribers and 250,000 monthly web readers represent senior executives primarily from retail chains, independent stores, catalogs, virtual merchants and brand name manufacturers. Internet Retailer's circulation represents the largest multichannel readership base of any retailing magazine.