overstockArt.com Launches New eCommerce Web Shop Now in Public Beta

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overstockArt.com opened its doors this past week to its new, innovative eCommerce website that is destined to replace the current store. The new custom online art gallery is planned to go live in January of 2015.

overstockArt.com Launches New Ecommerce Web Shop Now in Public Beta

overstockArt.com Launches New Ecommerce Web Shop Now in Public Beta

The new overstockArt.com website makes shopping for art easier and a lot more fun.

overstockArt.com unveiled today its brand new website that is destined to replace the current online gallery. The store has been in development for almost a year and even though it is fully operational, overstockArt.com management decided to make the big shift to the new platform after the busy holiday season.

"This new innovative store is the future of overstockArt.com," said Amitai Sasson, VP of Marketing & Development at overstockArt.com, "We have been developing this store for the past year and we are so excited with the end results, we think it's going to wow our customers and give them a much better shopping experience."

Sasson explains that the premise of the shift to a new platform came in order to improve operations and improve the way the art and frames are displayed to customers. We wanted to provide customers with a better feel for the art and an easier way to gauge the way the art will look on their wall.

"Our current solution, as great as it may be, does not do our oil paintings justice. On our new website, customers will be able to have a better feel of how the art actually looks like and browsing the gallery is much more intuitive. The new website makes shopping for art easier and a lot more fun."

The new website is now opened to `public beta` on http://www.overstockArt.co and is planned to be completely live by January 2015. The store is built on an open source eCommerce infrastructure called OpenCart and is hosted on the powerful Amazon Web Services computing cloud.

This new website is the focal point of overstockArt.com's strategic plan to improve the company's technology and customer experience. In May the company released the newly designed Artist Become (ArtistBe.com) artist community platform and the following month, overstockArt.com released an innovative new iPad App. In addition to all of the bells and whistles, the new overstockArt.com website also boasts a responsive design that is destined to improve shopping experience on mobile devices.

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About overstockArt.com:
Founded in 2002, overstockArt.com is one the web’s leading distributors of high-quality wall art. With more than 100,000 wall décor combinations to choose from in stock at all times, the online retailer has one goal: to make it easy and affordable for people to transform their space with hand painted art. Recognized as a premiere shopping destination for hand painted fine art reproductions, overstockArt.com has expanded its offerings to include hand painted and hand carved decorative ceramic tiles and high-quality original canvas art prints. The company also owns and operates Artist Become (ArtistBe.com), the online community for contemporary artists around the world. overstockArt.com provides decorating assistance, custom framing, commercial decorating services, augmented reality tools to help people visualize the art in their space, and an interactive mobile app for iPad, iPhone and Android. Headquartered in Wichita, Kan., the retailer was named to Inc. Magazine’s 2010, 2011 and 2012 Inc. 5000 lists, Internet Retailer magazine’s 2012 Hot 100 list and 2011, 2012 and 2014 Second 500 Guides, and was recognized with the STELLAService Seal for Elite customer service. For more information, visit http://www.overstockArt.com.

About Artist Become:
Artist Become (ArtistBe.com), is the new online community for contemporary artists around the world, providing tools and resources to enable artists to pursue their artistic and professional goals. Artist Become has over 1500 artist members and is owned and managed by overstockArt.com, one of the web’s leading distributors of online reproduction oil paintings. For more information, visit http://www.ArtistBe.com.

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Amitai Sasson
@ArtistBecome
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OverstockArt Oil Paintings
since: 03/2009
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