Numero Uno Web Solutions, a Toronto-Based Internet Marketing Company, Releases Comment on Rise of Paid Search Advertising
Toronto, Canada (PRWEB) July 23, 2013 -- Numero Uno Web Solutions (NumeroUnoWeb.com), a fast-growing global Internet marketing firm that caters to small- and mid-size business-to-consumer companies, releases an expert opinion on a recent study showing that not only are a growing number of companies turning to paid search advertising, but they are also increasing their paid search budgets.
According to a recent survey conducted by Shop.org and Forrester Research, 80% of participants said they will spend more on paid search advertising. On top of that, the companies expect to invest 40% of their marketing budget on paid search ads. (Source: Berkens, M., “Shop.Org Study: U.S. Companies To Spend 40% Of Marketing Budget On Paid Search & 14% On SEO,” The Domains, July 16, 2013; http://www.thedomains.com/2013/07/21/shop-org-study-u-s-companies-to-spend-40-of-marketing-budget-on-paid-search-14-on-seo/.)
The survey results say that while natural search optimization was the top marketing strategy in 2011, some retailers find it easier to invest in paid search advertising to help better control and direct inbound traffic to web sites. When asked about the effectiveness of paid search advertising in 2012 versus 2011, 68% said they were able to drive more revenue from paid search results. (Source: Ibid.)
“More and more small- and medium sized businesses are turning to PPC [pay-per-click] online advertising because it can drive targeted traffic to a site in a very short period of time,” says Nadia Iaboni, digital solutions manager at Numero Uno Web Solutions. “While some businesses frown on paying for online advertising, a recent article found that revenue-generating advertising for Google products accounts for almost 30% of screen space, while organic search results account for only 13% of the space.” (Source: Graziano, D., “Google search displays only 13% organic results – the rest is ads and junk,” BGR, July 9, 2013; http://bgr.com/2013/07/09/google-search-results-advertisements/.)
“What is important to remember is that a Google PPC campaign will not take away from organic traffic. In fact, the two strategies can work hand in hand in helping smaller businesses connect with a greater audience,” she adds. “Using a PPC advertising campaign can be very beneficial to businesses operating on smaller budgets, because they only pay when users click on an ad. They can decide when and where the ads are displayed, and brands can also modify or adjust PPC ads that are ineffective.”
“Small- and medium-sized businesses don’t have to spend a lot of money when it comes to developing an online marketing strategy. It can be beneficial to use a number of different strategies,” Iaboni concludes. "To increase online visibility, increase traffic, and generate new leads, firms need to find an online marketing company with a proven track record of designing unique marketing campaigns.”
Numero Uno Web Solutions is one of the top Internet marketing firms due to constant innovation and overall customer satisfaction. For more information on Numero Uno Web Solutions, and to discover how they can help maximize a company’s search engine optimization and online presence, visit numerounoweb.com/sitescore/ or call Numero Uno Web Solutions toll-free at 1-855-SEO-XPRT (1-855-736-9778).
Nadia Iaboni, Numero Uno Web Solutions Inc, http://www.numerounoweb.com/, 905-856-2012, [email protected]
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