Pareto Global Associates Challenge Misconceptions of Entrepreneurship

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Over the last few years, entrepreneurship has been transformed into a much more viable career choice; however, there are still many people who question it. Pareto Global Associates in Liverpool challenge three common misconceptions of entrepreneurship.

Pareto Global Associates - Liverpool, UK
When I started my business Pareto Global Associates I had very little capital, I planned carefully and was turning a profit within four weeks.

Pareto Global Associates supports British entrepreneurship and offers a business development program to assist aspiring entrepreneurs into business. Following reports about the common misconceptions people have about entrepreneurship, and what motivates people down this route, the Liverpool-based outsourced sales and marketing firm review three most popular misconceptions, and voice their contradictions.

1.    It’s all about the idea
Pareto Global Associates’ biggest burden with young people is that they think being a successful entrepreneur requires a genius idea. Pareto Global Associates are keen to emphasize that it is how the idea is executed which makes it successful. Cyril Williams, managing director at Pareto Global Associates, claims his business plan is based on a tried-and-tested strategy. Pareto Global Associates believe a great idea only gets you so far, having the skills to turn that idea into a business is far more important. It’s having the ability to execute a business plan and a strategy for the idea which defines entrepreneurship.

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2.    It will take five years to turn a profit
The thought of starting a business sounds very expensive, and sometimes financially unstable, however, Pareto Global Associates disagree and believe businesses can make money right from the initial stages of incorporation. “This is such a strange statement to me. When I started my business Pareto Global Associates I had very little capital, I planned carefully and was turning a profit within four weeks. Every business is different but I think this is a big misconception most people have about entrepreneurship,” says Cyril Williams at Pareto Global Associates.

3. You’re born with entrepreneurial qualities
Pareto Global Associates strongly disagree with the belief that people are born with entrepreneurial qualities. If anything, it’s just another excuse for people who don’t have the ‘can-do-anything’ attitude. Pareto Global Associates feel that it’s possible for anyone to be an entrepreneur if they have the ambition and motivation to do so. Once this desire has been established, learning key entrepreneurship qualities can be achieved through mentorship. Pareto Global Associates offers a business development program for young people who want to be entrepreneurs, but do not necessarily have the skills or qualities to do so. The business development program offers free seminars in leadership, marketing strategy, driving sales, business management and public speaking. Pareto Global Associates’ program has a huge success rate, proving that entrepreneurship doesn’t have to be inherited.

Pareto Global Associates is an outsourced sales and marketing firm in Liverpool. The firm is an outsourcing solution for businesses throughout the UK, as well fosters of entrepreneurship for Britain’s youth.


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Cyril Williams
since: 06/2011
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