Pareto Global Associates State Being Ethical Enhances Customer Loyalty
Liverpool (PRWEB) July 24, 2013 -- The Ethisphere Institute, an international think tank, has announced its seventh annual list of the world’s most ethical companies (forbes.com). Cyril Williams, managing director of Pareto Global Associates says: “More and more companies see the strong link between being ethical and business growth.” Organisations with ethical values have found that these efforts can improve reputation, can influence their bottom line, positively affect people’s commitment to work and enhance customer loyalty (inc.com). “Customers increasingly select brands according to their ethical values. It has become crucial for business owners to look at consumer buying behaviour in order to keep up with competitors,” explains Cyril Williams at Pareto Global Associates. Research shows that when compared with nine ‘extremely important’ general corporate citizenship categories or activities, ‘ethics and values’ are ranked highest in the United States and Europe, the third highest in Japan (inc.com).
About Pareto Global Associates: http://www.paretoglobalassociates.com
Alex Brigham, executive director of the Ethisphere Institute, says: “I am pleased to announce that the 2013 list is our most competitive to date.” Thousands of businesses were nominated to be considered as one of this year’s most ethical companies. The 2013 list includes 138 organisations (forbes.com). “Companies have recognised that ethical business behaviour builds trust with the consumer,” explains Cyril Williams at Pareto Global Associates. A good, trusting relationship is what makes people buy and recommend a product or service and at the same time they may return to purchase again. “Companies have become increasingly aware of the advantages being ethically conscious has to offer, especially in the global economy. Companies find that ethical business practices increase their competitiveness in their respective industries, helping to further substantiate the notion that a culture of ethics is crucial to sustainable excellence," summarises Alex Brigham. Many companies even implement their ethical values in their marketing messages in order to attract consumers (forbes.com), especially in new markets in order to gain trust and credibility.
Pareto Global Associates, an outsources sales and marketing company with offices in Liverpool, set high importance on ethical values for their own business as well as their clients. “We raise brand awareness on behalf of our clients and promote and sell their products and services on a face-to-face basis,” explains managing director Cyril Williams. Pareto Global Associates has implemented a code of ethics which includes for example being honest and keeping promises. “It may sound simple,” says Cyril Williams, “But for our clients, it is crucial that we represent them in a high ethical way.” Pareto Global Associates’ sales force is committed to being honest and truthful to every single customer.
The company enjoys a great reputation among their clients and hold a vast track record of increasing sales and customer loyalty. Their clients have asked Pareto Global Associates to expand into further markets by the end of 2013.
Cyril Williams, Pareto Global Associates, http://www.paretoglobalassociates.com, 01274 727744, [email protected]
Share this article