ParknPool Uses Infographics as New Marketing Tool

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ParknPool is hoping their new infographics will help educate their clients, enhance brand awareness and promote commercial grade furnishings and site amenities.

Katelyn Lunsford, ParknPool's Marketing Assistant and Designer of their Infographics

We hope these infographics will provide another perspective.

Infographics are defined as a fun and quick way to learn about topics without a ton of heavy reading. They are data-rich visualizations of stories, tools to educate and inform, and a way to build brand awareness and inbound links at half the cost of standard online marketing campaigns. ParknPool, a leading online distributor of commercial grade furnishings and site amenities such as picnic tables, park benches, pool furniture, bleachers and playgrounds, has recently added infographics to their already extensive marketing plan.

According to the NeoMam Studios, the use of visualized information has increased 9900% on the internet, 400% in literature and 142% in newspapers. It only takes someone 150 milliseconds for a symbol to be processed plus 100 milliseconds to attach a meaning to it. This is because almost 50% of an individual’s brain is involved in visual processing and 70% of sensory receptors are located in the eyes. ParknPool is using their infographics to test this theory against their written marketing outlets. These outlets include blogs, press releases, email campaigns and white papers.

Infographics are easy to digest, fun to share and extremely engaging. ParknPool is hoping their infographics will help educate their clients and others about the dangers of bleacher, playground, sun and pool safety. They are hoping to also enforce the ideas of recycling and dog waste removal, just to name a few. “In 2014, we are working to really educate our clients when it comes to our commercial grade products, their quality and the reasons why it is beneficial to have all the facts and compare apples to apples when shopping around,” explained Katelyn Lunsford, ParknPool’s Marketing Assistant and designer of their infographics, “We hope these infographics will provide another perspective.”

ParknPool is currently working on getting their infographics shared and hopes they will serve as a means to enhance their brand awareness and promote the safety and purpose of their commercial grade furnishings and site amenities. For more information about ParknPool and their list of products, visit their website at or call 877.777.3700.

Related Links (copy/paste into browser to view each infographic):

About ParknPool Corporation:    
ParknPool is a Veteran Owned SBE/WBE Company and is the leading online supplier of commercial grade furniture and site amenities such as picnic tables, trash receptacles, park benches, bleachers and playgrounds. ParknPool was founded in 1998 in Orlando, FL and moved their headquarters to Lexington, VA in 2005.

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