Passenger CEO to Discuss Brand Trends and Power of Communities at ad:tech tokyo

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Thomas Finkle, Passenger CEO, to present along with Rakuten Research at the upcoming ad:tech tokyo conference.

Discussing the current challenges brands face and providing ways to overcome those challenges through communities is something I look forward to sharing.

Passenger today announced that Thomas Finkle, Passenger CEO and Member of the Board, will be joining Rakuten Research in presenting at the upcoming ad:tech tokyo 2013 conference. Finkle’s session will be one of 36 breakout sessions taking place on September 18-19 at the Tokyo International Forum.

“The world’s biggest brands come together at ad:tech,” Finkle said, “Discussing the current challenges they face and providing ways to overcome those challenges through communities is something I look forward to sharing.”

Finkle’s presentation, New Trends in Marketing Research and the Power of Community, will address the latest trends in brand communities, including consumer insight identification, community cases studies and new product developments. His over 30 year experience in the market research industry includes leadership, strategy and overseeing businesses in the US, Europe and Asia Pacific.

About Passenger
Passenger communities enable the world’s leading brands to connect, create and communicate with key stakeholders online, on mobile and on social networks. Passenger combines industry-leading technology with expert community management and engagement services to allow your brand to connect in real-time with your community to inform research, product development, and marketing decisions. In addition, all of the data collected from the social brand intelligence platform is warehoused in a single database with robust analytic capabilities, which provides a holistic view of your social brand community, and actionable, member-driven insights. For more information visit http://www.thinkpassenger.com.

About Rakuten Research, Inc.
As a group company of Rakuten, Inc. which is the leading e-commerce platform in Japan and one of the world’s leading Internet service companies, Rakuten Research, Inc. offers research services such as online surveys, utilizing the largest number of survey panels in Japan to deliver insightful research solutions for making decisions. The Rakuten Group provides a variety of consumer and business-focused services including e-commerce, eBooks & eReading, travel, banking, securities, credit card, e-money, portal & media, online marketing and professional sports. Rakuten is expanding globally and currently has operations throughout Asia, Europe, the Americas, and Oceania. Founded in 1997, Rakuten is headquartered in Tokyo, with over 10,000 employees and partner staffs worldwide. For more information, visit: research.rakuten.co.jp

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Kareen Vilnai
Passenger
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