Passenger and MeshLabs Partner to Bring Innovative Sentiment Analysis to Online Communities

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New capability will use a unique approach to tap into consumer emotions.

We believe that ultimately our technology should deliver clients deeper insights to enable them to make more informed decisions faster.

Passenger and MeshLabs announced a partnership today to bring best in class sentiment analysis to Passenger’s online communities. In addition, Passenger will utilize MeshLabs’ ability to listen to conversations in the public community space and analyze those dynamics in the private communities Passenger manages for its clients. This new integrated capability will transform the way global brands are able to identify and analyze attitudes within private online communities and in the public social media space, allowing them to uncover the deep insights in the interactions of their community members. Access to these insights will create a better understanding of customers’ thoughts and feelings allowing global brands to make more informed decisions.

Thomas Finkle, President and COO of Passenger states, “We wanted to partner with MeshLabs’ because of their unique ability to connect to and integrate all types of data and content from our communities. This allows us to bring game changing analytics and reporting to our clients enabling them to discover new insights to refine messaging, craft an innovation strategy, and improve customer loyalty.”

“At MeshLabs, we believe that ultimately our technology should deliver clients deeper insights to enable them to make more informed decisions faster. This makes a world of difference in today’s dynamic social media driven culture,” said Venkatesh Rao, CEO and Co-founder of MeshLabs.

About Passenger
Passenger communities enable the world’s leading brands to connect, create and communicate with key stakeholders online, on mobile and on social networks. Passenger combines industry-leading technology with expert community management and engagement services to allow your brand to connect in real-time with your community to inform research, product development, and marketing decisions. In addition, all of the data collected from the social brand intelligence platform is warehoused in a single database with robust analytic capabilities, which provides a holistic view of your social brand community, and actionable, member-driven insights. For more information visit http://www.thinkpassenger.com.

About MeshLabs
MeshLabs is a developer of text analytics software that combines advanced linguistics, statistics, and semantics to solve information management, customer experience management, BI, and regulatory compliance problems. MeshLabs eZi CORE™ Text Analytics Engine delivers features such as meta-information extraction including entities, relationships, concepts, and themes, auto-categorization, sentiment analysis, recommendation, and summarization from text-based big data. The product leverages Apache Hadoop for scalability and is available in on-premise and SaaS models. It also comes with developer friendly APIs for easier integration and extension. For more information visit http://www.meshlabsinc.com.

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