Create DIY Passover 2014 Haggadah Online to Personalize the Passover Experience

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DipTwice LLC announced today it has launched a new online publishing venture at The first offering, a customized family Haggadah created with the ease of a DIY photo book website, personalizes the Passover celebration.

A customized family Haggadah from DipTwice, created with the ease of a DIY photo book website, personalizes the Passover celebration.

Passover, one of the most popular Jewish holidays, is celebrated each year by millions of Jews around the globe with a Seder, a festive meal and re-telling of the story of the Exodus from Egypt. Traditionally, Jews have used a Haggadah, a special book, to help those attending the Seder follow along with the prayers and readings.

This year during the week-long holiday, many Jews will celebrate with Seders on the first two evenings, Monday, April 14 and Tuesday, April 15, 2014.

DipTwice is a response to those who have sought to bring more personal meaning to their Passover Seders. Developed with the advice of rabbis and other Jewish heritage experts, DipTwice provides templates (traditional and contemporary), commentary, songs, prayers, photos, artwork, and recipes. Customers are encouraged to include their own family photographs, heirlooms, favorite readings, songs, and recipes.

"DipTwice books offer customers a new way to appreciate a family's legacy," says co-founder Andrea Strauss Dettelbach. "This is especially meaningful to those families who want to save memories while grandparents are still alive or pay tribute to the words and traditions of those who have passed away."

Elevating those loving memories in a personalized Passover Haggadah is a great way to connect from one generation to the next.

Co-founder Liz Feldman remarks that, "To me, Passover is about projecting oneself personally into the past, understanding one's heritage, and connecting with one's family. The creative process allows one to archive and re-tell the personal stories that grow in meaning because of the powerful, universal themes of the holiday."

About DipTwice:
DipTwice LLC is a women-owned online publishing business based in Chevy Chase, Maryland and is dedicated to the idea that Passover is a time of expressive freedom. Customers are provided with the ability to custom-design a Haggadah on our proprietary photo book website. The company was co-founded by Andrea Strauss Dettelbach and Liz Feldman. Andrea has worked professionally as a development director for national and regional organizations. She also is the founder of Organize A-Z, an organization and event planning business. In addition to her duties with DipTwice, Liz works as a community development financial institutions analyst.

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