Patagonia to Share Vendor Collaboration Process in Oct. 16 Webinar

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Patagonia will participate in a live webinar 10AM EST on October 16 to discuss the use of the FastFit360 cloud technology to speed product development and collaborate more effectively with global vendors. Apparel brands, fashion and technology journalists welcome to join the live discussion.

FastFit360 & Patagonia

'Using FastFit360, we’re able to have meaningful and productive digital ‘conversations’ between our headquarters and our global supply chain.' - Valerie Arnold, director of business operations, Patagonia

Patagonia, a leading outdoor brand, along with FastFit360, a leading cloud communication provider, will participate in a live webinar 10AM EST on October 16 to discuss the use of cloud technology to speed product development reduce waste, innovate with analytics and collaborate more effectively with global vendors.

To participate in this free, one-hour webinar, “8 Secrets to Leverage Social Business for Fast Fashion,” sign up now at or visit the event organizer’s website at

During the webinar, Valerie Arnold, director of business operations, Patagonia, will share how the outdoor brand is leveraging “social business” for enhanced factory collaboration and improved efficiency though reduced prototyping and shorter development timelines. Social business refers to how apparel brands are sharing and communicating about fashion workflow in a highly visual, social media-type environment. With FastFit360, all communications about revisions occur digitally until the sample is approved to be shipped. This process which will covered in the webinar is called e-sampling.

The event will provide actionable tips for apparel brands and retailers who want to speed cycle time. Information will be relevant for designers, technical designers, product developers, and sourcing and QA/QC professionals.

In addition to Arnold, the webinar will feature insights from Roxy Starr, executive vice president, design and development, FastFit360, provider of the technology used by Patagonia. Starr will describe FastFit360’s e-sample® technology and demonstrate how robust, real-time analytics can be used to rate vendor performance and to secure a clearer picture of corporate outcomes against core metrics, such as cycle time per sample, by vendor and style.

For more information, visit, e-mail contact(at)fastfit360(dot)com or call US +1-702-997-1820.

Customer Contact:
Vonta Moffett
T: +1 702 997 5801

About FastFit360
FastFit360’s core technology delivers a revolutionary and refreshingly simple solution to fashion businesses requiring supply chain speed and visibility. The company’s cloud-based software enables companies to communicate socially and visually during the critical sample-making process, addressing the needs of designers, technical designers, product developers, quality assurance professionals, sourcing teams and the executive suite — anyone, anywhere who needs easy access to real-time product information by style and by vendor. The FastFit360 Cloud and FastFit® Studio solutions work in unison for global, visually oriented communication for streamlined sample management, tracking and analytics. Learn more at

About Patagonia
Patagonia, Inc., based in Ventura, California, is a leading designer and retailer of core outdoor, alpine, fly fishing, snow, surf and sport-related apparel, equipment, footwear and accessories. The company is recognized internationally for its commitment to authentic product quality and environmental activism, contributing over $55 million in grants and in-kind donations to date. Incorporating environmental responsibility into product development, the company has, since 1996, used only organically grown cotton in its clothing line. The company’s entire product line is recyclable through its Common Threads Partnership. The Footprint Chronicles® at explores the company's environmental and social footprint.

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Vonta Moffett
+1 702-997-5801
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since: 07/2009
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