Patelco Credit Union Adds Social Twist to Holiday Fundraiser Using CafeGive Social Tools

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Patelco Credit Union uses a social fundraising tool from cause marketing leader CafeGive Social to raise money for Children's Miracle Network Hospitals - one snowman at a time.

Patelco Credit Union uses CafeGive Social tool to raise money for CU4Kids

Patelco Credit Union uses CafeGive Social tool to raise money for CU4Kids

With CafeGive Social's online support of our annual CU4Kids Campaign, we are able to capture the support of the community and document donations even if members are unable to visit a branch.

For decades, Patelco Credit Union has successfully raised funds for causes through their network of branches throughout Northern California and Deerfield, IL. Due to the changing needs of consumers and growth of online banking, the financial services industry has seen an 85% decline in people visiting branches. To continue to support the community, Patelco had to get creative and find other ways to reach their members and encourage fundraising for the causes that they support. Using the digital cause marketing tools offered by CafeGive Social, Patelco has expanded their fundraising efforts to social media for the second year in a row.

From November 1 through December 31st, Patelco Credit Union is running a new kind of donation experience that combines in-branch fundraising with online fundraising on Patelco's Facebook page. Members of the credit union, as well as fans and supporters, can now donate at any of Patelco's 40-plus branch locations, or through social media.

For as little as a dollar, members can "buy" a paper snowman in a Patelco branch, add their name to the paper cut-out, and pin it to the wall of the branch in recognition of their support of the Children’s Miracle Network of Hospitals. For the second year in a row, Patelco is using CafeGive Social's Pin Up Wall App for Facebook. The app combines the fun of paper icons with the ease of social media: people can make a donation online, choose a snowman icon, and pin it to Patelco's virtual donor wall on their Facebook page.

“With CafeGive Social's online support of our annual CU4Kids Campaign, we are able to capture the support of the community and document donations even if members are unable to visit a branch," said Sharon Tallon, Community Outreach Officer. "All donations, both in-branch and online, support the three Children’s Miracle Network Hospitals within our membership network, and it's another way that Patelco continues to support our local communities and uphold the credit union philosophy of “people helping people”.”

In 2013, Patelco Credit Union raised over $18,000 in online and offline donations using the fundraising tool from CafeGive Social, and this year, Patelco aims to raise $25,000 through combined in-branch and online donations.

The unique app provides a new channel for the credit union to drive its fundraising and social responsibility efforts while connecting people in the Patelco community. Even people who aren’t members of the credit union or who live hundreds of miles away from the nearest branch, can make a donation and add their snowman to the virtual donor wall.

After making a donation, fans and supporters can help increase the impact of the campaign by sharing it to their personal Facebook and Twitter, and help raise even more funds. One hundred percent of donations go towards supporting CU4Kids, an initiative created to unite credit unions in support of the Children’s Miracle Network of Hospitals. All donations are tax deductible.

To donate to the Children’s Miracle Network of Hospitals, visit Patelco’s Facebook page and donate, then share the page so that more kids can have a happy, healthy holiday.

About Patelco Credit Union
Founded in 1936, Patelco Credit Union ranks among the largest credit unions in California and the nation with more than $4 billion in assets and more than 277,000 members. Throughout its 78-year history, Patelco has helped its members and their communities prosper through volunteer initiatives and personalized service that focuses on transparency, simplicity in banking, and garnering trust. Patelco is a federally insured, not-for-profit, full-service credit union that offers the same types of products and services as large banks. For more information, visit Patelco Credit Union at http://www.patelco.org.

About CafeGive Social
CafeGive Social is the only company that combines social media marketing with meaningful, action-oriented cause marketing applications and solutions. Our products and services have helped companies, agencies and nonprofits of all sizes connect with customers to build brand, enhance reputation, raise awareness and effect social change. Headquartered in Portland, Oregon, CafeGive Social is a Certified B Corporation, one of the first Benefit Companies in Oregon, and a privately held company. For more information, visit http://www.cafegive.com.

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