Path to Purchase Institute Announces 2016 Women of Excellence

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The Path to Purchase Institute (P2PI) today announced the inaugural class of Women of Excellence, recognizing 132 brand marketing, retail and agency/solution provider professionals for their involvement in influencing shoppers along the path to purchase.

Path to Purchase Women of Excellence

Women of Excellence

They represent an extraordinarily talented, capable and powerful group of executives whom Wendy Liebmann, CEO of WSL Strategic Retail, has dubbed, 'The Sisterhood of Shopper'.

The Path to Purchase Institute (P2PI) today announced the inaugural class of Women of Excellence, recognizing 132 brand marketing, retail and agency/solution provider professionals for their involvement in influencing shoppers along the path to purchase. Honorees will be celebrated at a reception during the 2016 Path to Purchase Expo on September 21 in Rosemont, IL. Amy Hahn, senior vice president of Marketing at Ahold USA, will provide special remarks at the reception.

Some companies represented by the Women of Excellence are 7-Eleven, Albertsons, Catapult Marketing, Coty, Del Monte Foods, GlaxoSmithKline, Grey Advertising, J. M. Smucker, Mondelez, Nestle USA, Pepsi, Pfizer, Procter & Gamble, Sargento, SC Johnson & Son, Starbucks, Target, TPN Advertising and Tyson Foods. To see the complete list of the 2016 Women of Excellence, please visit Women of Excellence Honorees.

The Women of Excellence were selected by the editors of Shopper Marketing magazine and senior staff of the Path to Purchase Institute. Selection criteria included a passion for marketing to shoppers, an ability to inspire those around them and contributions to the advancement of shopper-centric thinking.

According to Peter Hoyt, CEO of the Path to Purchase Institute, “The Institute champions shopper-centric thinking and we are proud to honor those who share our values and consistently succeed in this arena. We are extremely proud of the inaugural class of Women of Excellence. They represent an extraordinarily talented, capable and powerful group of executives whom Wendy Liebmann, CEO of WSL Strategic Retail, has dubbed, 'The Sisterhood of Shopper'. It'll be great fun to raise a toast to them all in September."

When informed of their Women of Excellence recognition, honorees were pleased and excited.

“Wow! Thanks, everyone. This was so totally unexpected and I hardly feel worthy of being with this esteemed group.”
— Holly Pavlika, SVP, Marketing & Content, Collective Bias

“Thanks for the honor and recognition. I certainly am humbled and so glad to work with such amazing folks who’ve been a big part of everything I’ve been able to do.”
— Alicia Smestad, EVP, Sr. Group Director, Catapult

"Thank you so much for this unexpected but tremendous honor and recognition – what a fabulous idea to recognize women in the industry!!"
    — Amy Dragland-Johnson, Director of Shopper Marketing, SC Johnson & Son

"It is a great honor to be in this inaugural class!"
    — Jill Schermerhorn, Team Leader, Nestle USA

About Path to Purchase
The Path to Purchase Institute is a global association serving the needs of retailers, brands and the entire ecosystem of solution providers along the path to purchase. It champions shopper-centric thinking and practice that help define the ongoing evolution of consumer marketing and the overall shopping experience. Learn more at p2pi.org.

About Path to Purchase Expo
The Path to Purchase Expo is the official event of the Path to Purchase Institute, the leading conference and trade show for retailers and manufacturers responsible for influencing shopper behavior and decision-making along the path to purchase. Learn more at path2purchaseexpo.com.

The Expo is supported by leading industry publications, including Shopper Marketing magazine, Progressive Grocer, Convenience Store News, RIS News, Consumer Goods Technology, Store Brands, Retail Leader and The Gourmet Retailer.

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