Consumers have seen a growing emphasis on ‘shopping local’ year-round and are recognizing the local owners’ contributions to the economy.
Canton, OH (PRWEB) November 26, 2014
“Patriot Software provides online software for small businesses, and this is a great way to support our customers, the small business owners. After all, small businesses make up 99% of all employers -- and about half of us work for a small business,” says Michele Bossart, marketing coordinator for Patriot Software.
This year marks the 5th anniversary for Small Business Saturday® which American Express started in 2010 to bring customers into the doors of local small businesses. The event has grown every year, with the National Federation of Independent Business (NFIB) reporting $5.7 billion for the 2013 shopping total.
Mike Kappel, Patriot’s president and founder, adds, “Consumers have seen a growing emphasis on ‘shopping local’ year-round and are recognizing the local owners’ contributions to the economy. I understand the challenges entrepreneurs face daily, and yet about 90% of them manage to give back to their communities. In fact, Shop Small’s 2014 promotional materials include an infographic showing how local business owners build neighborhoods.”
As an added incentive, AMEX cardholders can pre-register to get as much as $30 credited back to their accounts from their Shop Small purchases on November 29th.
Bossart pointed out, “The Shop Small campaign offers marketing materials to business owners; including free, personalized posters for store windows. Owners get a professional marketing piece without paying fees to an ad agency. Every little bit helps!”
End of the Year
With only a few weeks remaining in 2014, entrepreneurs are thinking about more than their holiday sales. Employers are anticipating their end-of-the-year taxes and required paperwork, and making plans for the new year.
“Patriot Software can help entrepreneurs with more than our support of Small Business Saturday,” comments Wendy Smith, customer support manager for Patriot. “Our easy-to-use software saves business owners valuable time by simplifying payroll and accounting recordkeeping.”
It seems that small business owners will need plenty of time to assist customers on Small Business Saturday. With more than 2000 neighborhood champions hosting community events like pancake breakfasts, fun runs, etc., the odds of a successful Small Business Saturday are looking good.
Bossart concludes, “Patriot Software wishes everyone the happiest of holidays and a great new year.”