New Orleans, LA (PRWEB) November 14, 2013
National online marketing company Search Influence’s Director of Account Management Paula Keller will speak at the 2013 State of Search Conference in Dallas on Monday, November 18, 2013. Keller is slated to speak on the Local SEO track during a session entitled, “Surviving and Thriving in Local Search” from 10:30 a.m. to 11:20 a.m.
The State of Search Conference features industry experts from around the country in the South’s largest gathering of SEO, PPC and social media marketing professionals. Rand Fishkin of Moz is the opening keynote speaker, and Duane Forrester of Bing will be the closing keynote speaker.
Small businesses are competing much more online and against national chains for local customers, so it is important for business owners to have a strong Web presence locally. Keller will share with attendees significant tools to master the local search landscape, including how to improve online citation consistency and listings, build custom location pages, and claim Google+ Local listings.
“I am honored to participate in this year’s State of Search conference and look forward to sharing with attendees how they can help their clients or their own business compete online through Local SEO,” said Keller.
Keller leads a team of 18 account managers and online advertising pros to produce multi-faceted digital marketing campaigns to drive new business for their customers. As Search Influence’s Director of Account Management, she has spearheaded training and management in client services, performance analysis and online marketing strategies.
The State of Search Conference is hosted by DFW Search Engine Marketing Association, the oldest and largest SEO and SEM association in the country. The Association’s goal is to promote search engine marketing and increased ROI for companies and their websites through education and best practices.
To register for the conference, go to http://www.stateofsearch.org/register.
About Search Influence:
Search Influence is a national online marketing company based in New Orleans, specializing in helping small businesses succeed online. The only New Orleans company on the 2011 Inc. 500 list, Search Influence is the largest online marketing company on the Gulf Coast with 55 full-time employees supporting its clients and partners. Search Influence offers search engine optimization (SEO), social media marketing and a full-range of online marketing services, including in-house production services.
About Dallas/Fort Worth Search Engine Marketing Association:
The Dallas/Fort Worth Search Engine Marketing Association’s goal is to promote search engine marketing and increased ROI for companies and their websites through best practices. We accomplish this through networking, education, and promotion of search engine marketing in the North Texas area. Our members are highly skilled in the areas of copywriting, web hosting, web design, web analytics, internet application development, affiliate program development and strategy, social media, search engine optimization, PPC campaigns, as well as emerging media.