Pay4Later announces new growth funding by Honeycomb Investment Trust plc and MissionOG

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Fintech company Pay4Later secures investment to accelerate growth and further enhance suite of innovative retail finance technology. Transforming merchants businesses by helping consumers pay for the important things in life.


Pay4Later logo

Today’s announcement demonstrates the confidence that leading investors have in our ability to provide a compelling financing solution in a high growth market.

Pay4Later, a London fintech providing consumer finance technology, has this week announced a growth investment by new investor Honeycomb Investment Trust plc (“Honeycomb”), an investment trust managed by Pollen Street Capital Limited and existing investor MissionOG. Pay4Later will use the funds to accelerate growth and further enhance its innovative suite of services that connect merchants and their customers directly to immediate financing solutions.

“Today’s announcement demonstrates the confidence that leading investors have in our ability to provide a compelling financing solution in a high growth market,“ stated Pay4Later CEO, Scott Law. “Our aim is to help consumers afford the important things in life. Allowing merchants and lenders to deliver fast, simple financing solutions directly at the point of sale makes that possible. We’re delighted to work with these high quality investors with deep experience in finance and technology to help us achieve our vision.”

Lindsey McMurray, Managing Partner of Pollen Street Capital said, “This investment really compliments our interests in this area. We’ve known the company a long time and believe there are significant opportunities to grow by focussing on the development of long term partnerships with both lenders and merchants.”

Gene Lockhart, Chairman and Managing Partner of MissionOG concluded, “We have witnessed how Pay4Later’s platform has helped drive tremendous value to the customer, and believe the company will continue to be a leading provider of finance solutions to both merchants and lenders.”

Since inception in 2008, Pay4Later has transformed the way merchants offer finance to their customers. The company’s innovative and proven technology links lenders, merchants and customers to enable near instantaneous credit decisions and a quick, online application for finance. In this rapidly growing sector, customers increasingly demand financing options for higher ticket purchases including retail goods, private healthcare, vocational training and travel and leisure.

About Pay4Later
Pay4Later’s smart technology connects lenders and merchants to give consumers a better way to finance expensive items, everything from jewellery and electronics through to healthcare and education. It’s the fastest and easiest way to offer finance, delivering an exceptional customer experience whilst helping merchants maximise sales and increase average order values. Pay4Later was founded in 2008 and is based in London. It provides services to over 1,400 merchants and boasts a broad panel of strategic lending partnerships, which along with its innovative technology, ensures the highest acceptance rates. For more information visit

About Honeycomb Investment Trust plc
Honeycomb’s objective is to provide strong and predictable returns for investors on a risk-adjusted basis by engaging with new models that make the best use of data, analytics and technology to deliver attractive products to borrowers. For more information visit Pollen Street Capital is an investment manager that invests in businesses in the financial services sector that have a specialist and alternative offering to incumbents. For more information visit

About MissionOG
MissionOG provides human and financial capital to early and growth stage B2B technology companies. We apply our experience and capabilities to a group of highly skilled and passionate entrepreneurs whose businesses are on the cusp of exponential growth. Headquartered in the Philadelphia region with offices in New York City, the MissionOG Fund is managed by entrepreneurial operators who have effectively built early to growth stage businesses and guided them through successful acquisitions. For more information visit

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