Payrix Grows Executive Team to Disrupt SaaS and Marketplace Payment Facilitation

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Hires include Chief Product and Information Officer, Chief Revenue Officer and Chief Marketing Officer

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By pairing a high-performing leadership team with the overall FinTech market excitement and a solution that disrupts traditional payments systems, I believe we are gearing up to truly become the payments technology platform for platforms.

Payrix Payments Technology (“Payrix”), creators of a technology platform which empowers other platforms to grow with flexible payment facilitation – today announced three new additions to the company’s leadership team. The executive hires include Jason Key as Chief Product and Information Officer, Ben Lebedin as Chief Revenue Officer and Sara Hightower as Chief Marketing Officer.

Jason Key will lead the product and engineering teams on an evolution of the product roadmap to deliver innovation of the Payrix platform. Responsible for revenue-generating strategy and execution, Ben Lebedin will oversee the sales and business development teams to ensure the company’s growth goals are achieved. Sara Hightower will focus on elevating the Payrix brand, positioning products in the market and driving the strategy for all marketing initiatives.

“As we continue to scale the company, our recent funding round has allowed us to bring in the right people to elevate Payrix and take us to the next level,” said Robert Butler, President of Payrix. “By pairing a high-performing leadership team with the overall FinTech market excitement and a solution that disrupts traditional payments systems, I believe we are gearing up to truly become the payments technology platform for platforms.”

Jason Key is a process and digital transformation leader who provides an extensive background in payments, eCommerce and technology with business enablement expertise in product and engineering. Prior to joining Payrix, Jason held leadership roles with PayPal, Merchant e-Solutions, Monetary and most recently, Chief Technology Officer at OnePlace. Enamored with new, innovative technologies that solve for client needs, Jason has a passion for building cross-functional, Lean and Agile software engineering teams that deliver on solution strategies.

With 10+ years of experience leading sales and revenue generating initiatives, Ben Lebedin is a distinguished payments and technology professional, skilled in strategic sales positioning, market development and commercialization. Ben has held leadership roles at WorldPay, Merchant e-Solutions and Elavon, where he specialized in working with software partners to streamline payments enrollment and acceptance for their customer. He is known for having a growth mindset and the proven ability to drive and develop a high-performing sales force that focuses on the customer.

Sara Hightower brings more than a decade of marketing experience to Payrix, with expertise brand positioning, market segmentation, launch strategy, content development and brand activation. Most recently she led integrated strategy teams at Omnicom-owned agency The Marketing Arm, where she worked across diverse industries and companies including AT&T, Wells Fargo, State Farm, P&G, Nissan, Merck, NBA, Pepsi and Microsoft. Through a balanced approach, Sara combines a deep understanding of data analytics with a knack for creativity, enabling her to deliver on big ideas that resonate with the client and in the market.

“Following recent funding and the executive team’s growth, the pieces of our vision are falling into place,” said Benny Silberstein, Co-Founder and newly appointed Chief Strategy Officer at Payrix. “With Bob, Jason, Ben and Sara on board, I’m able to take on a new role to focus my energy on efforts that will further elevate us as a platform payments leader in the technology space.”

About Payrix
Payrix Payments Technology (“Payrix”) provides marketplaces, SaaS businesses and ISOs a flexible payments platform that enables them to unlock more revenue potential. By empowering other platforms to grow through payment facilitation, Payrix aims to lead the charge within the technology industry to reimagine the digital economy.

As technology businesses continue to evolve, there’s no one-size fits all approach to growth. With flexible options that encompass the payment technology needed to scale, Payrix offers the ability to seamlessly grow with the user’s business. From those just getting started to those who are truly ready to become a payment facilitator, Payrix provides white-label solutions that afford the flexibility to customize precisely and strategically. It enables users to leverage solutions that maintain the brand integrity of their merchant customers.

For more information about Payrix, visit

Media Contact:
Sara Hightower
Chief Marketing Officer

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