Springfield, NJ (PRWEB) April 08, 2014
To help pediatric dental practices build a solid e-mail list and increase revenue with e-mail marketing, WPI Communications, Inc., a newsletter marketing company, released a special report, “The Complete Guide to Building Your Pediatric Dental Practice with E-mail Marketing.” This guide provides tips for pediatric dentists looking to build their practices using e-mail addresses and e-mail newsletters to keep in touch with their patients’ parents.
As competition increases, it’s more important than ever for pediatric dental practices to communicate regularly with patients’ parents, as well as referring pediatricians and other health care providers. For today’s pediatric dentists, building an e-mail list is the simplest and most convenient way to remain connected to their audience. This medium presents a wealth of opportunities, as well as its share of challenges. In a world teeming with spam, viruses and e-mail overload, it can be difficult to earn the attention and trust of patients’ parents. That’s why it’s critical that professionals use trusted strategies to build and maintain their e-mail lists.
“You can provide the most extraordinary service and care to your patients, but what happens when they are not present in your office?” asked Steven Klinghoffer, president of WPI Communications. “How many competing dental practices contact parents and attempt to woo them away? E-mail is the quickest and easiest way to systematically reach your audience, and it’s being used extensively by pediatric dentists. If you don’t use e-mail, you are missing an opportunity to build loyalty among parents. And if you are not using e-mail optimally, you could be making costly mistakes.”
Topics addressed in this special report include
- Stay current: keep your list up-to-date
- Avoid getting banned by e-mail service providers
- Create ways to encourage opt-ins
- Go viral: when e-mail keeps on giving
- Play by the rules of engagement: tips for making the most of your e-mail list
- Measure and manage unsubscribes
“‘The Complete Guide to Building Your Pediatric Dental Practice with E-mail Marketing’ is written not only for pediatric dental practices looking to start an e-mail marketing program but also for those trying to make the most of their existing e-mail marketing program,” Klinghoffer said. “With any kind of marketing program, return on investment is key, and newsletters are no exception.
“Because e-mail communication is so cost-effective and can be so powerful, you’ll be ahead of other pediatric dental practices that spend thousands of dollars a year on other, less effective, less consistent advertising methods,” he added. “Furthermore, if you follow the recommendations in this white paper, you can be even more successful with your e-mail marketing than are those pediatric dentists who have been doing it for years.”
Building a solid, legitimate e-mail list is especially important for practices that use popular e-mail marketing services. Even small-volume, infrequent users of these tools can experience frustration and setback. These e-mail service providers have been known to suspend the accounts of first-time users who receive “too many” e-mail bounces from their marketing database. They may even suspend users’ accounts that have just one or two spam complaints filed against them. Don’t let this happen to you. Avoid these pitfalls and effectively grow your practice by building an excellent quality e-mail database. This guide will show you how.
The free report can be downloaded at http://wpicommunications.com/download-pediatric-dental-e-mail-marketing/.
WPI Communications, Inc., helps professionals market their practices through editorially based programs that position them as being knowledgeable, well trained and willing to communicate their expertise. WPI Communications has been providing newsletter marketing services to professionals since 1952. For more information about WPI Communications or “The Complete Guide to Building Your Pediatric Dental Practice with E-mail Marketing,” please call 800-323-4995, e-mail info(at)wpicommunications(dot)com or visit http://wpicommunications.com.