Penmex Travel to London for Training Ahead of New Client Launch

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Edinburgh-based event promotions firm, Penmex recently acquired a new client to their ever-growing client portfolio and travelled to London to undergo training ahead of the forthcoming launch of their newest marketing project.

Getting to experience the campaign in action was vital research for us. It provided tremendous insight and information that is invaluable.

Managing Director at Penmex, Kirsty Pennal travelled to London along with a select group of the firm’s top performing contractors: Kyla Cook, Benji Long, Jasmin Smithers, Caoimhe McCarthy and Michael Freedman. Having recently secured a contract with a client in the finance industry, the business trip to London was planned to allow the firm to spend time at a marketing agency, which is already conducting work on behalf of the client Penmex have just taken on.

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During the week-long trip the group were able to shadow fellow sales and marketing professionals working on the marketing campaign, learning all of the necessary product knowledge. They experienced first hand the London marketing agency’s sales and marketing strategies, how they implemented them and their customer acquisition and retention techniques. “Getting to experience the campaign in action was vital research for us. It provided tremendous insight and information that is invaluable. We learned a lot of great information that we can apply to make sure the launch goes smoothly,” said Managing Director at Penmex, Kirsty Pennal.

Penmex have experienced tremendous success so far in 2016: “We have made great strides this year which has included setting new records, experiencing tremendous growth and now adding a new client to our portfolio. There is a real buzz about the place in anticipation of the new campaign launch and I can’t wait to get started,” said Managing Director at Penmex, Kirsty Pennal.

Based in Edinburgh, Penmex is an event promotions firm, specialising in customer acquisition through business-to-business and business-to-consumer marketing strategies. Established in response to the consistent demand for alternative below-the-line marketing solutions, the firm provides businesses with effective tailor-made marketing solutions that are interactive and personalised. At Penmex one of their biggest goals for the next 18 months is to grow their client portfolio. They recognise that acquiring new clients and expanding their client portfolio acts as a catalyst for business growth. There is a real sense of excitement and anticipation ahead of the launch and they have high hopes for a successful future.

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Kirsty Pennal
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since: 05/2014
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