Rehab CEO Per Wickstrom Donates 10,000 Drug Prevention Coloring Pages to Local Schools to Honor Red Ribbon Week

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Wickstrom and staff at his Michigan based rehab centers work to help educate local school children on the dangers of drugs in the local community through educational coloring page campaign.

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Educating our youth on the dangers of drugs now, will have a great effect on what the future holds, in regards to this epidemic, and the number of overdoses in the community

Every year, at the end of October many groups come together for a very well known observance amongst law enforcement officials. This event does not symbolize the yearly celebration of Halloween with trick or treating. It is a rather solemn observance where our servicemen and women, parents, teachers, children and families come together. This observance is Red Ribbon Week.

The campaign serves to educate youth and communities to participate in drug prevention activities. Red Ribbon week came about in response to the murder of DEA agent Enrique Camarena. Angered parents and communities, from all over the country came together and began wearing red ribbons as a symbol of their commitment to raising awareness about the destruction of drugs in America.

The observance, now sponsored by the National Family Partnership has gained support from millions across the United States. This year marks the 31st year of Red Ribbon Week, which started in 1985.

Wickstrom Committed to Resolving the Michigan Drug Problem

Per Wickstrom, the CEO of several drug and alcohol rehabilitation programs in the state of Michigan donated over 10,000 coloring pages to local high schools and middle schools across the state in observance of Red Ribbon Week. Mr. Wickstrom feels that by promoting Red Ribbon Week and educating youth on drug prevention through these pages, teachers will have a chance to communicate about the drug problem.

“With the help and guidance of our great local educators, children and teens can get information to help them recognize why they should stay away from drugs, and what they can do if they know someone with a substance abuse problem,” says Wickstrom. “Educating our youth on the dangers of drugs now, will have a great effect on what the future holds, in regards to this epidemic, and the number of overdoses in the community.”

The Michigan Drug Problem

The drug problem has continued to grow in Michigan, negatively impacting families from across the state. Every single day, an average of two people in the state of Michigan lose their lives because of drug overdoses. According to the Michigan Free Press, overdoses in Michigan are up 14%.

Mr. Wickstrom and the staff at his facilities fully support Red Ribbon Week and helping the community through drug prevention efforts.

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