Our mission is to help marketers create impactful, brand-safe videos that tell their story in a compelling way while driving greater awareness and deeper engagement.
New York, NY (PRWEB) February 04, 2016
Headquartered in New York City, Applause connects brands and agencies with top creators on Periscope, Facebook Live, and other emerging live streaming platforms. The network is the brainchild of Periscope star and top influencer Jon Jacques, whose signature #MagicMoments have amassed over 40 million “hearts” on Periscope, and Dan Ragan, former marketing executive at GroupM. Together, they've built an influencer network in response to the recent explosion of mobile live streaming.
“Applause is a MCN (Multi-Channel Network) that focuses exclusively on creating and distributing live stream content, combining my first-hand knowledge of Periscope with Dan’s media agency background,” explains Jacques. “We recognized a growing need for live stream expertise in the influencer space that wasn’t being met. Periscope and Facebook Live are powerful tools that build trust and loyalty at scale, so it’s no surprise that brands want in.”
Periscope influencers like Amanda Oleander (Artist - 524k Followers), Tasmin Lucia-Khan (TV Personality - 318k Followers), and ChantalTV (Fashion Producer - 257k Followers) have already joined the network, as have brands like Warner Bros. Pictures, KIND Snacks and Starwood Hotels & Resorts.
“Launching the Starwood Preferred Guest (SPG) Periscope channel in partnership with Applause enabled SPG to successfully enter the space while reaching a global and highly engaged audience,” said April Reynolds of Starwood Hotels & Resorts. “We’re looking forward to future collaborations with Applause as we develop more live streaming campaigns in 2016.”
With Twitter’s recent announcement of its integration of Periscope into tweets, and Facebook’s subsequent rollout of its own live streaming feature, Facebook Live, live streaming is quickly becoming the next big frontier for brands and marketers. Nevertheless, most brands have yet to create their first live video broadcast.
“Periscope marketing can be challenging for brands and agencies. Our team of experts can help them understand the unique live streaming environment and avoid common pitfalls,” explains Applause co-founder Dan Ragan. “Our mission is to help marketers create impactful, brand-safe videos that tell their story in a compelling way, while driving greater awareness and deeper engagement.”
To learn more about Applause, the world’s first Periscope influencer network, visit Applause.tv or contact info(at)applause.tv.
Applause is the first influencer network focused exclusively on Periscope and other live stream platforms. Included in Applause’s suite of services are: influencer activations, brand-safe content creation, and comprehensive analytics data for influencer marketing campaigns. Applause is based in New York City and is co-founded by Periscope star Jon Jacques and former GroupM marketing executive Dan Ragan. For more information, visit Applause.tv or email info(at)applause.tv.
About Jon Jacques
Jon Jacques is an entrepreneur, philanthropist, and magician on a mission to inspire smiles at scale. As a top influencer on Periscope (40M hearts), Jon leverages live streaming video technology to captivate viewers with magic, as well as raise awareness for charitable causes. His #MagicMoments broadcasts - recently picked up by Ellen DeGeneres for her EllenTube channel - allow contributors and fans alike to witness the emotional impact of donations in real-time. An early employee at Virool, a programmatic video distribution platform, Jon helped increase the startup’s revenue ten fold in 2 years. As a street magician and Periscope influencer, he’s helped raise over $500K for numerous charitable organizations, appeared in 100+ media outlets and spoken at numerous industry events.