Sustained Population Growth & Increasing Awareness Over Oral Hygiene Drive the Toothpaste Market, According to a New Report by Global Industry Analysts, Inc.

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GIA announces the release of a comprehensive global report on Toothpaste. The global market for Toothpaste is projected to reach US$14 billion by 2020, driven by the sustained growth in population and increasing awareness over oral hygiene.

Toothpaste: A Global Strategic Business Report

Follow us on LinkedIn – The global market for toothpaste is steadily growing, driven by innovation in product efficacy, and growing awareness over oral hygiene. Rising standards of living, launch of public oral health campaigns, and aggressive advertising and marketing efforts are some of the other factors driving growth in the market. Over the years, toothpaste has emerged into the largest market sector within the Oral Care industry. The category is undergoing significant changes with innovative products motivating people to alter their oral hygiene habits. Entry of new players and continuous launch of innovative products such as toothpastes for nighttime use, and toothpastes containing antioxidants and products intended for sensitive teeth, are spurring competition in the market.

Sustained growth in population is also helping contribute towards the growth in the market. Improvements in product efficacy achieved through advancements in technology are enabling premium brands as well as private label brands to effectively compete by offering superior product features and therapeutic benefits. Toothpastes contain several ingredients ranging from fluoride and baking soda to desensitizing chemicals and antibacterial formulations. Abrasives, which are important cleaning and polishing agents in toothpaste, account for over 50% of toothpaste content. Toothpastes also contain glycerin for sweetness and flavors such as mint and wintergreen for fresh breath. Players in the toothpaste market have evolved from offering “one-size-fits-all” products towards developing customized, value-added product offerings. Localization is the quiet change currently underway in the market, against a backdrop of growing diversity of consumer communities in terms of ethnicity, wealth, lifestyle, and values. Manufacturers are increasingly experimenting with localizing product characteristics and attributes. Brand localization is therefore a key strategy adopted by multinational companies to gain market share in developing foreign markets. Multi-benefit toothpastes offering multiple benefits such as cavity protection, fresher breath, healthier gums and whiter teeth, are growing in popularity. Whitening toothpastes are poised to witness strong growth in demand encouraged by the strong consumer emphasis on aesthetics and appearance maintenance. With one-third of the population suffering from tooth sensitivity, toothpaste for sensitive teeth is witnessing strong growth.

As stated by the new market research report on Toothpaste, the United States represents the largest market worldwide. China ranks as the fastest growing market with a CAGR of 4.0% over the analysis period, led by the country’s dense population. Other factors driving growth in the market include rising standards of living and the shift away from homemade toothpaste recipes to commercial toothpastes.

Key players covered in the report include CCA Industries, Inc., Church & Dwight Co., Inc., Colgate-Palmolive Company, Colgate-Palmolive GmbH, Colgate-Palmolive (India) Limited, Gaba Holding AG, Dabur India Limited, GlaxoSmithKline plc., Henkel AG & Co. KGaA, Johnson and Johnson, Kalina, LG Household & Health Care Ltd., Lion Corporation, Procter & Gamble Company, Sangi Co. Ltd., Sunstar Toothpaste Inc., Unilever NV, Hindustan Unilever Limited, and Zooth Inc., among others.

The research report titled “Toothpaste: A Global Strategic Business Report” announced by Global Industry Analysts Inc., provides a comprehensive review of industry segments, trends, growth drivers, restraints, market share, size and demand projections and forecasts. Major geographic regions covered include the US, Canada, Japan, Europe (France, Germany, Italy, United Kingdom, Spain, Russia and Rest of Europe), Asia-Pacific (China, India, and Rest of Asia-Pacific), Middle East & Africa, and Latin America (Brazil and Rest of Latin America). Product segments analyzed in the report include Regular, Anti-Caries, Whitening, Children's, Desensitizing, Gum Protection, Multi-benefit, and Tartar Control. The report also offers coverage on mergers, acquisitions, product launches and other strategic industry activities of major global and regional players.

For more details about this comprehensive market research report, please click here

About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) is a leading publisher of off-the-shelf market research. Founded in 1987, the company currently employs over 800 people worldwide. Annually, GIA publishes 1500+ full-scale research reports and analyzes 40,000+ market and technology trends while monitoring more than 126,000 Companies worldwide. Serving over 9500 clients in 27 countries, GIA is recognized today, as one of the world's largest and reputed market research firms.

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