Personalization Technology Puts Emotional Triggering to Work for eCommerce

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Personali's innovative personalization platform improves gross margin and sales. Company moves HQ and executive team to New York in response to significant growth among top retailers, brands and eCommerce leaders

Top retailers are putting the power of Personali behind every customer interaction

"Retailers and brands using the Personali platform see dramatic increases in AUR, 65% better customer loyalty, and an average sales lift of 32%."

Israeli startup Personali™ ( announced today that it has moved its headquarters and executive team from Tel Aviv to New York. The company’s technology has been adopted by major retailers around the world. The move will support the company’s continued growth in the U.S. eCommerce market.

The Personali platform enables consumers to personalize their own eCommerce prices in real-time. The technology drives dramatic increases in average unit retail (AUR) and the engagement massively boosts revenue for retailers, providing a double-gain. To do this, the technology applies principles of behavioral economics and consumer psychology to trigger emotionally-driven buying experiences, increasing loyalty by as much as 65% and sales by an average of 32%.

“Personali’s unique experiences resonate with online shoppers in a meaningful and sustainable way,” says Keren Zimmerman, Personali’s co-founder. “We’ve increased our US presence in response to demand and to better meet the needs of our clients.”

Zimmerman, a successful eCommerce tech entrepreneur, has relocated from Tel Aviv and will continue leading global product development and technical operations. Rick Fawcett has also joined Personali to lead U.S. sales and to scale the company’s North American presence. Fawcett, with a track record of growing SaaS companies, joined Personali from Olapic, Inc. and RichRelevance and will report directly to Personali CEO, Noam Javits.

Personali raised $12 million in Series B financing in June of 2015 and is rapidly expanding its domestic sales force as it targets eCommerce leaders in the U.S. market.

About Personali
Personali is transforming the established paradigms of retail by challenging conventional wisdom about why shoppers buy. The company generates higher profitability and incremental sales for retailers by introducing variable pricing and unprecedented emotional engagement into the buying experience. Personali is backed by industry leading tech investors Norwest Venture Partners, Cedar Fund and Gemini Partners.

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Zachary Booth
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