Bedros Keuilian, fitness marketing expert behind PTPower.com and founder of the fitness boot camp franchise, Fit Body Boot Camp
One of the largest mistakes that many small businesses make, not just fitness business owners, is that they fail to try and build up an email marketing list...
Chino Hills, CA (PRWEB) December 13, 2013
Bedros Keuilian, the fitness marketing and business-growing mastermind behind the blog PTPower.com, has today revealed the secret three-step process for using personal trainer email marketing to get more clients.
Keuilian says that his inspiration for revealing his simple three-step system came from the fact that most small business owners, not just personal trainers and fitness professionals, fail to see the value in creating and building up an email marketing list.
He explains, “One of the largest mistakes that many small businesses make, not just fitness business owners, is that they fail to try and build up an email marketing list. I think the biggest reason for this may be caused by fear of the unknown. If business owners avoid building an email marketing list then they’re missing out on one of the most cost-effective ways of building relationships with both current and potential clients.”
Here is Keuilian’s three-step process to using personal trainer email marketing to get more clients:
1. Start an electronic newsletter. The purpose of an e-newsletter is to deliver helpful fitness and health tips and great content that will get your clients on the right track with their health goals. You can include topics, such as dieting tips and foods to avoid, ways to burn fat faster, and the best workouts for sculpting or toning the belly, and anything of that nature. The goal is to get your email list to know, like, and trust you before you go and try to pitch your products and services, and by delivering content rich newsletters you are more likely to gain their trust and position yourself as an expert.
2. Periodically send out case studies and testimonials of clients. Positioning yourself as an expert means that you not only deliver great fitness and health tips through an e-newsletter, but it also involves delivering social proof of your skills as a personal trainer. Show off some of your most transformative clients by creating a case study or sharing their story with your email list so you can motivate the reader to take their fitness more seriously. Testimonials are a great way to build credibility with your email list.
3. The last step in making sure that personal trainer email marketing will work for you is to finally send out those promotional emails. Promotional email are important because that is what will bring in referrals and new clients, but the trick is that promotional emails only work when your email list already know, like, and trust you as a person and personal trainer.
Keuilian says, “A lot of the time, personal trainers have a hard time coming up with material and content for a newsletter. That was a big inspiration behind creating FitPro Newsletter because it’s an automatic personal trainer email marketing system that delivers done-for-you articles and fitness tips to fitness business owners who want more clients.”
For a $1 30-day trial of FitPro Newsletter, please visit https://fitpronewsletter.com/.
About Keuilian Inc.
Bedros Keuilian has been called the “hidden genius” behind many of the biggest names in the fitness industry – including top celebrity fitness trainers seen on television networks such as ABC and NBC. Keuilian is also the founder of the popular fitness marketing blog used by thousands of personal trainers worldwide, PTPower.com and president of the world's fastest growing indoor fitness boot camp franchise, Fit Body Boot Camp. Keuilian is a long time fitness business coach, consultant, and marketing expert who has taught thousands of personal trainers worldwide how to grow a personal training business.
To find out more about Bedros Keuilian and his fitness marketing blog, PTPower.com, please visit http://www.ptpower.com/.