Personal Trainer Marketing Expert Explains Why Many Trainers Work More but Make Less Money

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New video from personal trainer marketing expert Bedros Keuilian explains why working more hours can ironically mean making less money.

Bedros Keuilian, fitness marketing expert behind PTPower.com and founder of the fitness boot camp franchise, Fit Body Boot Camp

Personal trainers and fitness boot camp owners need to be diligent about focusing their time on things that make them money.

Being an entrepreneur often means working long hours and wearing many hats. But Bedros Keuilian, personal trainer marketing consultant and founder of worldwide franchise Fit Body Boot Camps, says that many personal trainers are losing money because they’re spending their time and energy on the wrong tasks.

In his latest coaching video, Keuilian explains that, once their businesses begin to grow, many trainers start seeing a decrease in their income even though they’re spending more and more hours working.

“The problem is that a lot of personal trainers are allocating their time and energy to the wrong things,” says Keuilian. “They’re spending 95% of their time on tasks that might be necessary to the function of the business, but that doesn’t do anything to increase sales. That’s actually backwards. What they should be doing is spending 95% of their time on different aspects of marketing and only 5% on everything else.”

Keuilian explains that tasks such as accounting, payroll, cleaning, ordering and inventory and other administrative duties should be delegated or outsourced to others, freeing up the owner to focus on increasing the business.

“A lot of trainers think they’re too small to delegate these things, but if they spend most of their time doing these tasks, they will always be too small to delegate them,” he says. “Yes, it may cost you $15 an hour to have someone spend ten hours a week on office tasks or $300 a week to have someone lead ten of your boot camp sessions. But if you’re bringing in $5,000 worth of new business in those ten hours, then the help was incredibly cheap.”

Keuilian goes on to explain that personal trainer marketing doesn’t have to take up a huge amount of time or very much money, but it does need to be focused and precise. “Personal trainers and fitness boot camp owners need to be diligent about focusing their time on things that make them money. That might mean providing added value to their existing clients so that they get lots of referrals, creating an awesome email newsletter to build credibility, increasing sales through special offers or getting out into their community to promote their business.”

In his latest coaching video, Keuilian suggests that trainers make a list of every business task that needs to be done on a regular basis, and then mark which ones are directly responsible for increasing income. Those should be the priority tasks for the trainer. He adds that they need to focus on income-producing tasks for which they have a natural talent, even if they think they’re terrible at sales.

“When you promise your clients amazing results and then deliver on that promise, that’s good sales and marketing,” he explains. “When you create a nutritional plan and offer it free to anyone who signs up for your email list, that’s good marketing. When you offer your existing clients a free year of training if they refer five people who sign up for a year, that’s good marketing. Even if you hate direct sales, you can find something that you do enjoy that can increase your sales.”

“If you spend 95% of your time on increasing sales, you’ll build your business to the point that you’re working fewer hours and making much, much more money.”
About Keuilian Inc.

Keuilian Inc. (est. 2007) was founded by fitness marketing and business consultant Bedros Keuilian, who has been named the “hidden genius” behind several of the biggest names in the fitness industry. In addition, he is also the founder of the popular fitness marketing blog, PTPower.com, and founder and CEO of the indoor fitness boot camp franchise, Fit Body Boot Camp.

To find out more about Bedros Keuilian and his fitness boot camp franchise, please visit http://www.ptpower.com/ and http://www.myfitbodybootcamp.com/.

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Bedros Keuilian
Keuilian Inc.
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