Whether you’re getting ready to open your own boot camp or trying to figure out the best personal trainer marketing strategies for your business, you have to have a “success mindset”.
Chino Hills, CA (PRWEB) July 24, 2014
Jason Feruggia is regularly featured in Muscle and Fitness, Men’s Fitness and other magazines, has been called the greatest strength and conditioning coach of this generation and has also built a hugely successful career producing his own fitness information products. Bedros Keuilian is the founder of the fastest selling fitness franchise in the country and also considered the industry’s leading personal trainer marketing coach. He’s also an old friend and colleague of Feruggia’s and recently sat down with him to talk about what he calls the “success mindset.”
“As a fitness business coach and as someone who works with very successful people in a variety of industries, I’ve learned that truly successful people have succeeded because they have the right mindset,” says Keuilian. “Jason Feruggia started out twenty years ago as a personal trainer in a gym and now he’s probably one of the most successful people producing his own fitness information products. He has a lot to share about mentally equipping yourself for success.”
During the thirty minute interview, which has just been uploaded to YouTube, Feruggia and Keuilian discussed the type of mindset needed for fitness entrepreneurs and anyone else to truly succeed in their careers.
“One of the things we both agree on is that people have to get rid of self-doubt and fear,” explains Keuilian. “You’re going to have plenty of people who doubt that you can reach your goals. You can’t be one of those people because you will literally talk yourself into failing.”
They also agreed that the ability to set a goal and then act on it immediately is essential.
“People who wait for the perfect solution, the perfect method or the perfect time usually never reach their goals,” says Keuilian. “You have to be willing to take what I call ‘imperfect action’. You have to be willing to go with your gut and take at least one action every day to move you closer to success. Inaction gets you nowhere. Imperfect action at least moves you forward.”
Keuilian says that taking imperfect action is a frequent topic for him in his role as a personal trainer marketing coach. “Most personal trainers don’t know much about marketing or sales,” he explains. “They tend to want to sit on their hands until they know what they’re doing. But personal trainers sell all the time without realizing it – they sell motivation, health, commitment, fortitude, all of those things their clients need to reach their goals. I tell my personal trainers to take imperfect action, try several methods and learn as they go.”
Feruggia took that track when transitioning from a personal trainer to boot camp owner and info product developer, frequently learning from and working with Keuilian. He admits that he didn’t always know what he was doing, but that doing something every day is what made him a success.”
“Whether you’re getting ready to open your own boot camp or trying to figure out the best personal trainer marketing strategies for your business, you have to have a “success mindset” and be willing to risk small failures to get to that point of major success,” says Keuilian.
About Keuilian Inc.
Keuilian Inc. (est. 2007) was founded by fitness marketing and business consultant Bedros Keuilian, who has been named the “hidden genius” behind several of the biggest names in the fitness industry. In addition, he is also the founder of the popular fitness marketing blog, PTPower.com, and founder and CEO of the indoor fitness boot camp franchise, Fit Body Boot Camp.