At our Fitness Business Summits, we don’t just talk about how to build a Fit Body Boot Camp business; we talk about how to build any fitness business.
Chino Hills, CA (PRWEB) November 11, 2014
Bedros Keuilian understands the value of creating a unique brand. His international fitness franchise, Fit Body Boot Camp, is the fastest selling fitness business in the country and is known for its Unstoppable Fitness Formula™ and its no-nonsense, results-oriented format. Now recognized as the leading expert on personal trainer marketing, Keuilian also took years to build his brand as a consultant.
Now he’s sharing some tips for other personal trainers on how to build their own unique brands. He’s just uploaded a video from a recent Fitness Business Summit, showing a hot seat session in which he counsels an independent personal trainer on building his own brand. The tips he shares are applicable to any fitness professional building trying to build their business.
“At our Fitness Business Summits, we don’t just talk about how to build a Fit Body Boot Camp business; we talk about how to build any fitness business,” says Keuilian. “For an independent trainer, creating a unique brand is essential for effective personal trainer marketing.”
Keuilian says there are three key things that personal trainers need to think about before they even start building a brand.
“The first thing trainers need to decide is which one thing they are going to do and do better than anyone else,” says Keuilian. “Fit Body Boot Camps is known for doing one thing – specializing in thirty-minute fat burning sessions. That’s it. We offer one thing and that one thing is extremely effective. That makes us very recognizable and it also makes it easy to attract the types of clients that we’re looking for.”
“The second thing people need to consider is who their ideal clients are,” Keuilian explains. “Once it's decided what to offer, identify your target audience so that you know where to market and how to package it so that it appeals to that group of people. You might be offering 20-minute workouts for busy women, but your personal trainer marketing would be very different for 40-year old women than it might be if you were targeting women in their twenties.”
Keuilian says that the last thing personal trainers need to think about when creating their brand is removing the risk involved for people who are unfamiliar with it. “Fit Body Boot Camps offer a 100% money back guarantee for thirty days. I know other fitness businesses that do really well telling their new clients that they’ll train them at not cost for a month and only start billing them if they’re happy with their results at the end of that month. You need to find a way to reverse the risk for your new clients so that they’re more likely to take a chance on a new brand.”
Keuilian adds that once those three things are decided, it’s much easier and more effective to create a personal trainer marketing campaign around a unique brand and continuously build upon it.
About Keuilian Inc.
Keuilian Inc. (est. 2007) was founded by fitness marketing and business consultant Bedros Keuilian, who has been named the “hidden genius” behind several of the biggest names in the fitness industry. In addition, he is also the founder of the popular fitness marketing blog, PTPower.com, and founder and CEO of the indoor fitness boot camp franchise, Fit Body Boot Camp.