"Ponerse Las Botas": A luxury online fishmonger with amazing prices opens its online store

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With its online new online shop, Ponerse Las Botas, a novel concept of online fishmongers, maintains the quality of traditional fishmongers, with the added comfort of ordering products without leaving your home.

Ponerse Las Botas with Carabinero
"Ponerse Las Botas" is a third-generation family company with many years of experience fishing and distributing seafood.

Ponerse Las Botas' recently launched online store allows customers to cleanly, quickly and practically do their shopping; they can choose how they want to receive the fish: whole, in steaks, fillets, etc., avoiding lingering smells in their car, dripping bags, queues in the fishmonger's and inadequately clean fish.

The development of a company that adapts to the times

"Ponerse Las Botas" is a third-generation family company with many years of experience fishing and distributing seafood. It was founded by a woman in 1945, a brave pioneering effort for the era. They began as owners of fishing vessels and later became important wholesalers and distributors of fish to fishmongers and restaurants.

Now they wish to go a step further and directly offer clients their careful selection of quality seafood at unbeatable prices. "Ponerse Las Botas" was born of this wish, the latest development in online fishmongers. It would be difficult to find another online fishmonger that can offer this quality of seafood at wholesale price, but to individuals.

The central offices for "Ponerse Las Botas" are in Madrid, but they have a presence in the best markets in Spain, especially the coats of Galicia and Huelva, on the Atlantic coasts. Their strategic location allows products to reach any corner of Spain between 24 and 48 hours.

One of this company's objectives is to take advantage of the opportunities that modern transport enjoys, so as to get quality products directly from coast to any home, without needing intermediates that make the product more expensive.

If the consumer makes their purchase before 6pm, the order is prepared to be delivered the very next day and dispatched on the day it is ready, for customers based in Madrid area or at the latest the next day, if the customer is outside of this area, but within the peninsula (Note: currently "Ponerse Las Botas" only serves the Spanish peninsula). The seafood is transported in boxes especially designed for foods and packed with ice bags of the same sanitary quality used in hospitals, to keep the seafood perfectly preserved during transport.

Carefully selected quality products for this online fishmonger

"Ponerse Las Botas" only sells seafood that has passed a strict quality control assessment and offers them at the best possible price, eliminating distributors and taking them directly from the water to your table.

They are so confident in their products that if the customer doesn't like what they receive, they guarantee a full refund.

They also offer a cleaning and preparation service according to the customer's preferences. They also have a wide variety of fish for sushi and, naturally, they will also prepare fish especially for sushi.

They are confident they will become "your online fishmonger", where all customers, from their computers, can comfortably make an order like they were at their local fish market, with the confidence they will receive the best quality seafood with guaranteed freshness.

Why "Ponerse Las Botas"?

It is important to explain the choice of naming and the way it is intended to be read, so that it does not lose its meaning.

Nowadays in Spain this expression, literally translated as "putting your boots on", is used to mean eating an abundance of enjoyable food, akin to the English expressions to "Dig In" or "Feast". There are other synonyms in Spanish, such as "we have eaten like a marquis/maharajah." And these expressions actually have a lot in common. If you trace its origin, "ponerse las botas", "putting your boots on" was used to refer to someone moving up in the world, improving their class. This was because shoes were largely worn by high class people who could afford them.

This explanation elucidates the message that "Ponerse Las Botas" wants to send the client, that at this online fishmonger they will be able to order and enjoy seafood of unbeatable quality, worthy of the upper classes from days gone by, but at an accessible price.

All consumers seek products that meet two basic requirements: quality and price; therefore, at "Ponerse Las Botas" they select the best seafood, adjusting the prices in the hopes that their customers will be completely satisfied.

"Ponerse las Botas" an online fishmonger moving with the times that you just have to try. Everything is easy... You can find the widest and best range of seafood online; the highest quality seafood is prepared to order and arrives fresh and clean, right at your door.

To "boot", you can pay in many ways (transfer, card, PayPal, upay), through a secure server and "Ponerse Las Botas" won't ever see your financial details.

For more information, see:http://www.ponerselasbotas.es
Note: "Ponerse La Botas" only serves the Spanish penisula

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Communications Department

André Klein
@PonerseBotas
since: 10/2014
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