HubSpot, paired with their featured integrations, add significant value to our clients at various levels of the buyer’s journey and sales cycle.
Phoenix, AZ (PRWEB) May 02, 2017
Prism Global Marketing Solutions, a HubSpot Platinum Partner based in Phoenix, AZ, is honored to receive the HubSpot Impact Award for Integrations Innovation. This award recognizes creative and innovative uses of HubSpot, together with HubSpot’s featured integration partners, to deliver significant value, quantifiable return on investment, and integrated and strategic marketing campaigns. This is the 4th time Prism Global Marketing Solutions has received this prestigious award.
"Prism Global Marketing Solutions has set an example for how businesses everywhere should be transforming their marketing with inbound. Their strategic approach to attracting, engaging, and delighting customers has not only built valuable relationships with their audience, but has driven growth for their agency and the inbound movement. Our team here at HubSpot is proud to call Prism Global Marketing Solutions a Partner and recognize them with this award." - David McNeil, VP Global Partner Program and Strategy at HubSpot, Inc.
About the Award:
Prism Global Marketing Solutions utilizes many of HubSpot’s featured integrations with their clients based on business needs. The work featured for this award utilized the HubSpot integration, App Data Room, an enterprise sales enablement platform assisting sales and marketing teams to organize, store, share, present, and track interactive sales media and content. App Data Room allows companies to collect data about in-person interactions that can be incorporated into the marketing and sales process. App Data Room puts the right content in the hands of the sales rep and the prospect, wherever and whenever they need that content to help streamline the sales process.
Some of the key results highlighted in this case study and HubSpot Impact Award for the use of the App Data Room and HubSpot integration are:
- Percentage of Marketing Qualified Leads Converted to Customers: The client has seen a 31.5% conversion rate of marketing qualified leads to new customers.
- Average Email Open Rate: For these contacts, the average email open rate is 48% for the workflow follow-up emails triggered by the HubSpot and App Data Room integration.
- Average Email Click-Through Rate: For these contacts, the average email click-through-rate is 15% for the workflow follow-up emails triggered by the HubSpot and App Data Room integration.
- Lead Generation to Date: There have been 238 new leads generated since the beginning of this program.
- Total Customers Acquired: Since the integration started running, there have been 75 customers acquired.
“We are honored to receive the HubSpot Impact Award for Integrations Innovation for Q1 2017. We feel that HubSpot’s featured integrations add significant value to our clients at various levels of the buyer’s journey and sales cycle. Using HubSpot, paired with integrations like App Data Room, we can deliver additional value at many levels of the organization, integrating marketing and sales with the strategic goals of the business,” said Elyse Flynn Meyer, Founder of Prism Global Marketing Solutions.
Read the complete case study to learn more: Improve Sales Enablement & Integrate Content Into the Buyer's Journey Using App Data Room and HubSpot
About Prism Global Marketing Solutions:
Prism Global Marketing Solutions is a digital marketing agency, HubSpot Platinum Partner and HubSpot Accredited Trainer providing strategic online and inbound marketing consulting and support to organizations around the globe. Prism Global Marketing Solutions understands the constraints of marketing time and budgets, and finds the most unique and effective solutions for their clients to achieve the greatest return on investment from their marketing strategy.
Services include: inbound marketing, digital marketing, sales enablement, search engine optimization, lead generation, marketing strategy, marketing automation, social media marketing, and marketing analytics.