THE UNSEEN, Adidas and Marc Jacobs to talk Apparel Technology and Innovation across PLM, Supply Chain and Planning at New York Conference.

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Product Innovation Apparel will be joined by the biggest names in apparel innovation with speakers from Marc Jacobs, DVF and Adidas discussing how technology including PLM, 3D Product Design, Sourcing and Planning tools can speed up innovation and aid the streamlining of product lifecycles.

Product Innovation Apparel
From London Fashion week to The Royal Academy of Engineering, our newest project has seen the creation of an ink that, when used in clothing, changes colour in response to digital data.

Product Innovation Apparel (, has released it’s speaker line up which features the biggest pioneers in apparel technology. Lauren Bowker founder of T H E U N S E E N, a London based fashion brand that blends biological and chemical matter to the materials they use, will join the conference to share her vision, collaborative work and potential applications alongside Adidas VP of Innovation and Wearable Technology, Qaizar Hassonjee who will host a keynote session on Wearable Tech and its evolution into fashion design.

The PI Apparel conference will take place at The Union League Club, a prestigious central Manhattan social club in June, and is set to feature a 35+ speaker line up, including Elle Thompson, VP of PLM and Special Project Operations at Marc Jacobs, Walter Wilhelm, VP, Business Process at Black Diamond, Inc and Craig Crawford, founderpreneur of Crawford IT and former VP of IT Strategy, Architecture & Relationships at Burberry

The fantastic speaker line up will be leading a two day agenda which focuses on the challenges and opportunities offered by modern technology, in the continuous improvement and streamlining of product lifecycles from cradle to grave. The full program can be found at

“T H E U N S E E N is a team of varied talent including anatomists, engineers, chemists and cutters that blend biological and chemical matter into the materials we use. Having worked with brands including Swarovski Gem Stones, Hendricks Gin, Airbus and more, while exhibiting worldwide, from London Fashion week to The Royal Academy of Engineering, and having received numerous significant awards and acknowledgements, our newest project has seen the creation of an ink that, when used in clothing, changes colour in response to digital data. Be it through EEG conductivity, body scavenged data or controlled via a mobile web app, the flexible textiles shift colours and hues from pastels, to vibrant colours or grey tones controlled via a digital switch. As founder and Material Alchemist of T H E U N S E E N, I look forward to showcasing our vision, collaborative work and potential applications of the Eighthsense Technology.”
Laura Bowker, T H E U N S E E N

PI Apparel is in its third year having previously ran in London with a 2014 delegate lineup that included Burberry, Deckers, Gucci, Speedo, Timberland and Tommy Hilfiger. It runs under the PI brand which has gained industry status as being the only vendor neutral conference of it's type. Show features like pre-organized one to one meetings provide delegates, sponsors and press with the ideal platform for networking.

For more information on PI Apparel including press passes, please contact:
Maeve Sugrue
Head of Marketing, Marketkey
+44 (0)207 442 2154

To attend PI Apparel as a delegate register via

MarketKey is a business information company, specializing in the tools and processes that aid innovation across the product lifecycle. Through our portfolio of events and online communities, we provide quality peer-led information to help the World's manufacturers excel.

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Maeve Sugrue
Market Key
+44 2074422154
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