Proactive Customer Retention Program Announced by Carlton’s Training
New York, NY (PRWEB) July 26, 2013 -- The Bob Farrell Pickle video has become a popular aspect of Carlton’s Training and their new customer retention program. This training video has become such a worldwide indication of persistent, professional customer service training. Carlton’s Training has recently indicated they will be using the Pickle video to help assist their clients in retaining outstanding customers that are often sought after by fierce competitors.
Bob Farrell himself has become a symbol of American ingenuity and personifies American entrepreneurship. He started his Farrell’s Ice Cream Parlors and developed some amazing strategies for delivering effective customer service. However, a letter written to him changed everything and how all his Farrell’s Ice Cream Parlors would do business from then on. A lady wrote him that she always received a pickle with her sandwich and that the last time she came in they charged her a nickel for her pickle. She also stated she would not be back. Farrell used this as motivation and developed the pickle philosophy, as it is known today.
The Pickle philosophy can be used in any business, as it doesn’t necessarily pertain to the restaurant business. A Pickle is symbolic of any extra thing that can be provided to the customer to ensure their experience is one that will bring them back again and again. Customer service training videos are famous for trying to embody this amazing idea. The Give ‘em the Pickle training video by Bob Farrell really drives home what any organization can do to provide excellent customer service.
The follow up to the Pickle video was the Leadership Pickles program. This training video picked up where the first left off. It delves into how leaders have a responsibility to lead by example and provide motivation to employees. The things that leaders can give to employees to bring out the best in them are known now as Leadership Pickles. And those extra little incentives that leaders can give their people are tantamount to them providing a great customer service experience to clients.
Carlton’s Training uses the Pickle video from Bob Farrell to define what it is that retains great customers. It is a fascinating story of how the strategy of one man and a letter about a pickle can transform not just his business but also other businesses and the customer service industry as a whole. To view an online preview of the Pickle video or learn more about this organization, click here at Carlton’s Training.
Jim Case, Carlton's Training Solutions, http://carltonstraining.com, 310-694-8495, [email protected]
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