A Mathematically Delicious Constant: Your Pie Celebrates 7th Annual Pi(e)® Day on March 14th

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Originator of Down-the-Line Pizza Category Offers $3.14 Discount and $3.14 Your Pi(e)nts To Celebrate

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Your Pie, the originator of the down-the-line pizza category, will hold the brand’s 7th annual celebration of Pi(e) Day® on March 14th. The holiday to celebrate pi (or π), the mathematical symbol that gives pizza its shape, will be celebrated at the brand’s 21 locations across four states.

Pi is the ratio of a circle's circumference to its diameter, which equates to roughly 3.14, thus the celebration on 3/14 and Your Pie offering a $3.14 discount on all orders. Your Pie will also be toasting the holiday by offering Your Pi(e)nts of craft beer for $3.14.

“There are nearly as many different combinations of toppings you can get at Your Pie as there are digits of pi,” said Drew French, Founder of Your Pie. “We consider this our holiday and though pi, the number, is irrational, we consider our incredible love of pizza to be completely rational.”

The Pi(e) Day® annual tradition has become the brand’s biggest day of the year, with sales increasing by nearly 300% over an average day the previous two years of the promotion. Individual locations enjoyed up to a 585% increase in sales compared to an average day in 2014.

“Just like we were the first to combine the freedom of customizable toppings with a fast casual pizza format, we were the first to offer this mathematically beautiful deal to our customers,” added French. “Your Pie fans have helped us celebrate for six years and just like pi, the relationship between Your Pie fans and our local franchise owners has been a beautiful ratio.”

During the one-day promotion, all customers will receive a $3.14-off discount on their Your Pie order. The promotion is for dine-in only. Call-in orders and online orders will not be taken on Pi(e) Day®. Please ask your local store for details on maximum orders per person.

Your Pie will also be celebrating Pi(e) Day® across their social media platforms. Customers can pick up their official Pi(e) Day® sticker through the March 14th holiday, then snap a picture and post it with the #YourPieDay hashtag to win free Your Pie swag. The brand will engage social media fans with additional fun posts to support the campaign.

While π is a mathematical constant, this deal will only be around for one day. For more on the one-day celebration, and to find your nearest Your Pie location, log on to http://www.yourpie.com/pieday2015/.

Your Pie ended 2014 with signings to open in Chicago, Houston and Oklahoma City, as well as in Arizona, Delaware, Virginia and southeastern Florida. The brand has plans to continue expanding in 2015, with franchise opportunities available across the U.S.

ABOUT YOUR PIE
Your Pie is the world’s originator of the quick-serve, brick-oven, customized personal pizza category. A culinary entrepreneur since his teenage years, Your Pie founder Drew French combined his passion for innovative restaurant concepts with brick oven technology to create the highest quality pizza available at incredible speed. Drawing from family recipes from the island of Ischia, Your Pie uses hand-tossed dough, only fresh ingredients, homemade pizza sauces and salad dressings, and offers vegan, vegetarian and gluten-free pizzas, as well as traditional pizzas. Customers who dine at Your Pie have come to expect the best tasting pizza served with speed without sacrificing flavor. Your Pie is a state of mind and the brand stands by its motto to “express your inner pizza”, investing in local communities and encouraging diners to let their culinary creativity run wild. For more information about Your Pie or franchising opportunities, please visit http://www.yourpie.com.

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Lauren Boukas
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