Pilates Pro Chair Launches with Creative from Script to Screen

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Unique, Portable, Total-Body Work-Out Machine That Approximates a Home Gym Launches with Soap Star Tracy Bregman in National Advertising Campaign

Script to Screen

“The new commercial captures the wealth of exercises available with the chair and its ease of use in just about any space--which approximates a home gym and allows for studio Pilates at home," says Barbara Kerry, President of Script to Screen.

Script to Screen, a performance-driven marketing agency with 30 years of experience transforming products and services, such as Bare Escentuals, SharkNinja, Gwynnie Bee, and Nutrisystem, into bestselling brands, has launched a TV short-form spot for the Pilates Pro Chair, the adjustable, low-impact, spring-resistance, easy-cardio, portable total-body work-out machine designed to provide dozens of fat-burning exercises.

Last year, Script to Screen was charged with increasing awareness of the Pilates Pro Chair, the creation of David Krieff, President & CEO of Life’s a Beach, Inc., a lifestyle products and entertainment programming company.

Script to Screen conceived and designed the ad, featuring soap opera-star Tracy Bregman of The Young and The Restless and The Bold and the Beautiful fame. The spot emphasizes the compact nature of the chair which makes it perfect to use in a small apartment or tight space. It also spotlights the variety of exercises designed for the chair and the fact that it is “an entire home gym,” at nearly half the cost of an annual gym membership.

“My invention of the Pilates Pro Chair was inspired by the creator of Pilates, Joseph Pilates,” said Krieff. “Joseph had created the Wunda chair which was a piece of equipment designed for compact living spaces in New York City. The idea came upon Joseph after he realized that he did not want the size of someone’s home to hold back their fitness goals. Influenced by his vision, I decided to build upon his design. After many prototypes and ideas throughout the years, I am excited to finally share my finished product.”

“David’s chair is an excellent and unique invention and we are excited to get it the attention it deserves with our commercial,” said Barbara Kerry, Co-Founder and President of Script to Screen. “The new commercial captures the wealth of exercises available with the chair and its ease of use in just about any space--which approximates a home gym and allows for studio Pilates at home.”

For more information about the Pilates Pro Chair, visit https://pilatesprochair.com/.

About Script to Screen
Established in 1986, Script to Screen is an industry-leading Integrated Direct Response Agency, delivering a single, end-to-end solution for direct-to-consumer sales, lead generation, web traffic and conversions, and retail lift. Specializing in a strategic combination of cost-effective customer acquisition and brand building, Script to Screen has successfully collaborated with entrepreneurs and big brands alike to expand revenue channels and build businesses. Clients such as AAA, Bare Escentuals, Beachbody, Blink, Bose, Comcast, Conair, Esteé Lauder, Generac, Guthy-Renker, Hoover, Keurig, LifeLock, L’Oréal, Nescafé, Nugenix, Nutrisystem, Omaha Steaks, Pfizer, philosophy, SharkNinja, Tria Beauty, Wahl, are among the major companies that have turned to Script to Screen for creative strategy, messaging and production in all channels both offline and online of their DRTV campaigns.
For more information about Script to Screen, visit https://www.scripttoscreen.com

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Frank Tortorici
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