The key to our success in Media Management is looking well beyond the traditional conversion or tracking pixel into extensive post-click behavior.
Memphis, TN (PRWEB) October 27, 2014
Memphis based Propane Media, an established Digital Agency with specialty focus in Pay-Per-Click Management (also known as PPC), is announcing the release of a new software product, Pilot.
Propane’s Digital Media Management service is rooted in extensive data analysis for ongoing campaign optimization. Propane is constantly improving its process by generating useful data from campaign activity and incorporating new data as it becomes available with modern tracking software.
“The key to our success in Media Management is looking well beyond the traditional conversion or tracking pixel into extensive post-click behavior. This allows us to better understand and improve the performance of traffic generated by mediums such as Paid Search and Display Advertising,” explains Michael Morris, Propane’s Vice President, Digital Strategy.
Pilot is being developed in-house by Propane to act as a virtual front man for Propane’s media services. Advertisers and/or Advertising Agencies who choose to use Pilot are now able to view extensive data custom-curated by Pilot’s algorithms into individual metrics such as Site Performance Scoring and Overall Engagements. Based on this data, advertisers can make decisions within the software to direct Propane’s management activities with just a few clicks.
Victor Worley, a Propane principal, says, “The beauty of Pilot is that complex data is distilled into easily understood metrics. This means Pilot users, whether Ad Agency personnel, marketing directors or small business owners, can monitor their digital advertising campaigns on a daily basis – and they can direct their Propane management team in minutes, including bid levels and budget attribution.”
Pilot will be available to select Propane Media clients in a beta release on 11/15/2014. More information on Propane Media and Pilot is available at http://www.propanemedia.com/pilot.