Reputation Institute Selects Pinkston Group as Public Relations Partner

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Washington, D.C.-area PR firm to promote world’s leading reputation consultancy

"We are glad to partner with the Pinkston Group to spread the message that reputation not only matters, but can be managed."

Reputation Institute, the world’s leading reputation-based research and advisory firm, is retaining the Pinkston Group of Alexandria, Virginia, to develop and implement comprehensive media strategies to increase Reputation Institute’s national and global prominence.

“A strong reputation delivers measurable returns for companies, and leaders in virtually every industry need a better understanding of how stakeholders feel about a company and why they feel that way,” said Jamie Bedard, president and CEO of Reputation Institute. “We are glad to partner with the Pinkston Group to spread the message that reputation not only matters, but can be managed.”

As Reputation Institute’s public relations partner, the Pinkston Group manages proactive campaigns to generate earned media and publicity for the consultancy. Pinkston Group employs Reputation Institute’s extensive proprietary research and data as a resource on issues related to corporate reputation, including Reputation Institute’s popular annual RepTrak® 100 rankings of the world’s most reputable companies.

“Reputation has never been more important for companies,” said Christian Pinkston, founder and president of the Pinkston Group. “Through intensive research and practical consultancy work, Reputation Institute offers a powerful voice for understanding, strengthening and restoring reputations in a turbulent business world. Pinkston Group is proud to join them in their mission.”

About Reputation Institute
Reputation Institute is the world’s leading reputation research-based consulting and advisory firm. RI enables many of the world’s leading companies to make more confident business decisions that build and protect reputation capital, analyze risk and sustainability topics, and drive competitive advantage. RI’s most prominent management tool is the RepTrak® model for analyzing the reputations of companies and institutions – best known via the Global RepTrak® 100, the world’s largest and most comprehensive study of corporate reputations, as well as Country RepTrak® and City RepTrak® studies that look at reputation across organizations within a given geography. Learn more at http://www.reputationinstitute.com.

About the Pinkston Group
The Pinkston Group Inc., is a national public relations firm based in the Washington, D.C., area. Founded in 2001 by veteran public relations specialist Christian Pinkston, the Pinkston Group specializes in communications strategy and messaging, writing services, earned media, crisis management, social media and video production. Pinkston Digital offers an array of owned media capabilities, including web design and development, photography, search engine optimization and more. The Pinkston Group and Pinkston Digital serve Fortune 100 companies, innovative technology start-ups, national non-profit organizations, international industry associations and numerous New York Times best-selling authors. Learn more at http://www.pinkstongroup.com.

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Thomas Phippen
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