Pinterest Helps Former Chef Live Her Dream of Being a Business Owner

Share Article interviewed Carole Rains of Rustic Artistry about how Pinterest helped her go from chef to a business owner.

Rustic Artistry

Rustic Artistry has found a recipe for success on Pinterest

Rains says 64% of her social channels traffic comes from Pinterest. This beats out Facebook, which accounts for 34%. Those visitors have a lower bounce rate too.

PinnableBusiness interviewed Carole Rains of Rustic Artistry to find out how she used inspiration from Pinterest to turn a part-time passion into a full-time business. Today she runs a successful online store and Pinterest page featuring artisan crafted furniture. She shared her tips for growing a business on Pinterest.

“I consider Pinterest a brand awareness forum, an exposure forum,” she said. About four years ago, Rains started a Pinterest profile to collect pictures of homes, rooms, and furniture she liked. One board, “Make Mine Rustic,” was especially popular. At the time she was working as a chef, but hoped to start her own ecommerce business. She was an avid online shopper and knew what customers look for.

Her online store, Rustic Artistry (, was launched last year. That popular Pinterest board proved to be the inspiration for her store. “I found crafts people were not selling outside their local area or don’t have a web presence,” she said. “There is so much beautiful handcrafted furniture people want but can’t find. I wanted to make it more accessible.”

Rains eventually changed her personal profile to a business account at and since then it has grown substantially. “When I launched Rustic Artistry last summer, I had less than 200 followers on my personal account. Since changing it to a business account and actively working it, my follower count has grown to more than 5,000. Almost 2,000 of those have come in the last 3 months.”

Even though she has a very active Facebook page, Rains gets more traffic from Pinterest. The majority of her traffic from social media sites (64%) comes from Pinterest. Facebook accounts for 34%. Visitors from Pinterest have a lower bounce rate (55%), compared to 70% for Facebook visitors. Her virality scores are high on Pinterest also, with 90% of her pins getting at least one repin.

For Rains, Pinterest has been a recipe for success.

Learn more about Carole and Rustic Artistry and get more Pinterest marketing tips on our blog post:

About was founded by internet marketers Janet Thaeler (@Newspapergrl) and Paul Wilson. The company is the creator of PinAlerts, which allows people to get an email alert when something is pinned from a website they track.

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