Piqora Adds Tumblr and Instagram to Its Pinterest Marketing Suite
San Mateo, CA (PRWEB) July 23, 2013 -- Piqora (formerly Pinfluencer), the leader in enterprise analytics and promotions for Pinterest, today announced it is broadening its marketing suite to include trending image, hashtag and influential audience analysis from Instagram and Tumblr. Already used by hundreds of brands such as Sephora, Zappos, and Steve-Madden for its robust and accurate Pinterest Analytics, Piqora now becomes the only enterprise marketing suite to track hashtag campaigns from the big three visual, interest-based visual networks, all through a single unified dashboard. Piqora has partnered with AMC, Crate & Barrel and Hautelook as launch partners for these platform integrations.
Piqora’s image recognition-based algorithms enable marketers to track trending images, hashtags, followers and influential users on the visual networks such as Instagram, Tumblr and Pinterest. Marketers can easily grasp an overview of overall interactions, images and audience tastes and at the same time can drill down into a particular network and see detailed reports on topics, hashtags, users and images.
Today, people are using hashtags to categorize content and to participate in conversations happening online. With Piqora, marketers have the ability to discover hashtags and identify consumers across all three visual networks, who have explicitly mentioned a brand or related themes for additional targeted marketing campaigns. Through Piqora, brand marketers can monitor one or many hashtags and discover relevant brand images and links posted by users around the globe.
“Pinterest is just the first of the visual networks to stimulate brand and content discovery in such a significant way and so quickly,” said Sharad Verma, CEO, Piqora. “Now, Tumblr, Instagram, and Vine are the future of entertainment, curation, creation and connections. Online consumers are looking beyond relationship oriented networks such as Facebook and looking to find inspiration, discover content and make connections around their interests on new visual networks. The public and visual nature of these networks is opening up substantial big-data opportunities for companies like Piqora - who mine this interest graph and turn it into intent for marketers. Brands are being talked about whether or not they have already joined these visual networks officially. This constitutes a vast opportunity for brand managers to get deep insights about their audience and content and promote hashtags and content to acquire audience and turn them into customers.”
Piqora’s new marketing suite has the ability to identify unique images on Pinterest, Instagram, Tumblr, a brand’s website or shopping feed and aggregate overall engagement trends on the image, helping marketers shape content strategy and gain insight into how to maximize their branding or sales efforts.
Visual Networks are big and growing. Pinterest is the 3rd largest e-commerce centric social network with over 10+ billion pins, drives strong purchase intent traffic with a Revenue/Visitor of $1.47 and average order value of $169. Instagram on the other hand is a mobile centric photo and hashtag based social network that has 130+ million active users, 16+ billion photos uploaded and 1+ billion likes as of June 2013. Tumblr, a heavy image based micro blogging network, is the largest interest-based network with 225+ million global uniques, 118+ million blogs, 59+ Billion posts and 80+ million posts daily (as of June 2013).
About Piqora
Piqora is the leader in marketing and analytics for visual, interest-based networks such as Pinterest, Tumblr and Instagram. The first to launch a complete marketing suite and incorporate engagement, hashtag, conversion and revenue metrics, Piqora already has hundreds of well-known retailers, brands and publishers using its promotions and analytics engine to easily identify and connect with influential brand advocates, gain actionable insights into trending images and measure key engagement metrics to quantify brand engagement on these visual networks. Top brands working with Piqora include Sephora, Zappos, Etsy, Z Gallerie, Orbitz, and Steve Madden. For more information on Piqora visit http://www.piqora.com.
Media Contact:
Sharad Verma, CEO, Piqora
408.594.9728
sharad(at)piqora(dot)com
Sharad Verma, Waluzi Inc., 4085949728, [email protected]
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