PIRCH partners with Forza to display its radically designed 48-inch gas range at Laguna Design Center showroom

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Forza, the ultra-premium Italian appliance brand, has partnered with PIRCH to display the world’s first and only 48-inch Professional Gas Range with a single oven cavity at their Laguna Design Center showroom.

The Forza 48-inch pro-style gas range in red, now on display at PIRCH’s Laguna Design Center. Pictured (from left to right): Ignacio Corona Jr. (PIRCH), Kerri Malneritch (NEVE), Jason Walsh (NEVE) and Marco Guerzoni (Forza).

The Forza 48-inch pro-style gas range in red, now on display at PIRCH’s Laguna Design Center. (L->R) Ignacio Corona Jr. (PIRCH), Kerri Malneritch (NEVE), Jason Walsh (NEVE) and Marco Guerzoni (Forza).

“Forza products have a sleek design while being highly functional, so we’re proud to bring together this partnership in our Laguna Design Center. Forza’s unique offerings are bold and beautiful and offer a great cooking platform making them the perfect fit for our discerning SoCal clientele.

Forza, the ultra-premium Italian appliance brand, has partnered with PIRCH to display the world’s first and only 48-inch Professional Gas Range with a single oven cavity at their - Laguna Design Center showroom.

“Forza products have a sleek design while being highly functional, so we’re proud to bring together this partnership in our Laguna Design Center,” said Steve Smith, CEO of PIRCH. “Forza’s unique offerings are bold and beautiful and offer a great cooking platform making them the perfect fit for our discerning SoCal clientele.”

CLICK TO TWEET: Italian manufacturer @forzacucina brings industry-first, sleekly designed 48-inch gas range to PIRCH's prestigious @LagunaDesignCtr via strategic partnership with NEVE Distributing. https://ctt.ec/h83Dt+

“NEVE has been focused on connecting Forza’s beautiful premium product line and with designers in the Southern California region, and this is a great opportunity to reach that audience,” said Jason Walsh, President at NEVE Distributing. “PIRCH’s Laguna Design Center is a well-known and illustrious showroom, and we’re excited to bring Forza’s racecar luxury design to their show floor.”

“It was amazing to introduce our brand and radical Italian design during PIRCH’s ‘A Day of Gratitude,’” said Marco Guerzoni, Forza Director of Marketing and Product Development. "We’re very grateful to PIRCH for the opportunity, and we’ve been thrilled with designer’s reception of our products at the Laguna Design Center so far.”

PIRCH Showrooms promise guests and the design trade an elevated experience that will educate and inform, whether shopping for a single appliance or seeking inspiration for a complete renovation. Their famed "try before you buy" concept is accomplished in working kitchens where a curated selection of the world's best appliances can be tested. Highly trained experts are ready to service a project from inception to delivery and installation, providing the industry's leading "peace of mind." In addition to the Laguna Design Center, PIRCH has showrooms across California in Costa Mesa, Glendale, Rancho Mirage, and San Diego.

NEVE Distributing is a premier West Coast appliance distributor. Since 2018 their reputation has grown through distributing luxury brand name appliances, as well as quality customer service. The culture of Italian appliance manufacturers such as Forza and NEVE Distributing’s desire to grow the market for design-forward Italian products in the Western U.S. is a natural fit.

The Forza 48-inch professional gas range comes with the following features:

  • This is the world’s first and only 48-inch Professional Gas Range with a single oven cavity—enough to fit two turkeys during the holidays, or multiple commercial-sized trays for baking several dozen cookies at once.
  • Its bold form and style embodies the soul of radical Italian design with the heart of an American muscle car, featuring unique angular racecar-inspired lines, offered in seven vivid color options: Audace Black, Dinamico Blue, Radicale Red, Ardente Orange, Ribelle Yellow, Valoroso White, and Stainless Steel.
  • The MassimoBlu™ double broiler is the industry’s only blue-flame double broiler that heats the oven cavity evenly from edge to edge. Due to the unique ‘chessboard’ design, flames are directed through dozens of small holes that provide superior broiling and distribute powerful, uniform heat.
  • An additional ultra-premium function is the exclusive Infinito™ Grate System—the industry’s only continuous grate system with an integrated bullnose, utilizing edge-to-edge cast iron grates.

About Forza
Forza delivers dynamic Italian design with ultra-premium, professional cooking appliances. Designed and built in the heart of the famed Emilia-Romagna region in Modena, Italy, Forza appliances include professional gas ranges, dual convection electric wall ovens, professional range tops, high-performance ventilation hoods and a powerful, energy-efficient dishwasher. Forza is the American brand of parent company, Glem Gas, which has been producing high-performing appliances that embody the spirit of Italian craftsmanship for more than 60 years. For more information about Forza, visit forzacucina.com.

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Louie Sosa
@ForzaCucina
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