Perhaps like no other service, marketing for plastic surgeons requires a specialized and targeted approach
Cave Creek, Arizona (PRWEB) December 03, 2013
Recognizing the increasingly competitive nature of the cosmetic surgery sector, well known online marketing consultant, Arizona-based Mike Pedersen, has launched Strategic Medica. The new digital marketing consultancy has designed and is implementing strategies targeted specifically to plastic surgery stakeholders - surgeons, practices and potential patients.
“We apply a holistic approach to marketing for the plastic surgery sector,” explained Mr Pedersen. “We work closely with each of our clients to understand the nuances of their individual business; we learn about them, their team, their services and, importantly, their potential patients.”
Strategic Medica, while providing full-service online marketing strategies, places importance on client re-engagement (http://www.strategicmedica.com/patient-re-engagement-campaigns/) and lead generation. However there are two areas of specialty that Mr. Pedersen believes sets his consultancy apart from other less experienced marketers.
“Perhaps like no other service, marketing for plastic surgeons requires a specialized and targeted approach. For instance, online reputation management (http://www.strategicmedica.com/online-reputation-management/) is vital for cosmetic surgeons - both establishing that reputation and maintaining it” he explained.
“Should a negative comment ever appear online, perhaps at the instigation of a competitor or disgruntled employee, unless a broad online footprint for that surgeon or practice is already in place, that one negative remark can have a devastating affect,” he continued. “So we always try to get that online reputation established, and continually build upon it - for both authority and credibility.”
Lead generation will be an element of most marketing campaigns, but Mr. Pedersen and the Strategic Medica team believes that re-engaging with past patients is often more valuable.
“Any good marketer knows that it costs more to land new clients or patients than it does to get repeat business from past clients,” said Mr Pedersen. “After all, this group already knows you and your staff, they have been happy with past results -- they are comfortable with you. Nurturing, or rekindling that relationship has real and measurable benefits, and this is an area which is often overlooked by a practice.”
“Our cosmetic surgery marketing plans always include an element of patient re-engagement.”
To learn more about the digital marketing strategies that Strategic Medica offers plastic surgery practices visit StrategicMedica.com
About Strategic Medica
Strategic Medica is a full service digital marketing consultancy for the plastic surgery sector. Its specialty services include Patient Re-engagement, Lead Generation, Online Reputation Management and Search Engine Optimization.
Unlike the big national firms, Strategic Medica is a boutique, “hands-on” firm that is in close contact with all of its clients, providing reporting, tracking and marketing advice to increase the bottom line and revenues of each and every client.
Sometimes even working at night or weekends, Strategic Medica will produce results. Marketing is a process, and the Strategic Medica team constantly tests, tracks and tweaks each client’s marketing strategy to ensure the optimum ROI is achieved.
The Strategic Medica team is led by Mike Pedersen.
About Mike Pedersen
Mike Pedersen is the founder of Strategic Medica. His background of online, digital marketing goes back 14 years to early 2000. Having launched and built a six-figure online business himself, Mike is at the top of field when it comes to lead generation, content marketing, customer attraction strategies, Google rankings and reputation management.
During the past 14 years Mike has assembled a world class team from all over the country to assist clients in growing their businesses from digital marketing.
Unlike the big national firms, Strategic Medica is a boutique, “hands-on” firm that is in close contact with all of their clients, providing reporting, tracking and marketing advice to increase the bottom line and revenues of each and every client.
Sometimes even working at night or weekends, Strategic Medica will produce results. Marketing is a process, so we’ll constant test, track and tweak our marketing until we are both happy with the ROI.
For a complimentary Strategy Session Mike can be contacted directly at http://www.strategicmedica.com/contact/