Local Produce Legend Fabrizio Casini to Join Plum Market

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Former Hiller’s Market Director and Metro-Detroit Produce Veteran to join Plum Market as Senior Produce Specialist

Senior Proudce Specialist for Plum Market Fabrizio Casini

Casini’s decades of experience with Hiller’s Markets will be a boon to Plum Market, where guests can expect the best quality, selection, and service.

Plum Market (http://www.plummarket.com) announced today that Fabrizio Casini, former Director of Produce for Hiller’s Markets, will join Plum Market as Senior Produce Specialist. With over 45 years in the industry, Casini will be a valued addition to the Plum Market family and is excited to grow Plum Market’s organic program.

Phil Cassise, Director of Produce for Plum Market, is proud to call Casini a colleague. “Fabrizio brings a level of dedication to quality and guest service that we boast about at Plum Market. His years of service in the produce world will be an asset to us, and we are excited to have him join our Produce team.”

Casini’s roots go back to Florence, Italy, where he began working for his father’s produce company when he was only ten years old. When he moved to Michigan in 1975, he quickly became a local legend for his hands-on approach and ability to source new and unusual items. Casini’s decades of experience with Hiller’s Markets will be a boon to Plum Market, where guests can expect the best quality, selection, and service.

He has also won the devotion of many guests who will be delighted to hear he is staying with a local Michigan company. Mary Henning of Ann Arbor recently praised Casini for his commitment to service, saying, “Your kindness and appreciation of a great tomato or finding the uncommon ingredients for special dishes has made me a devoted shopper.”

Casini will officially join the Plum Market team on July 13th. Guests can email guest.relations(at)plummarket(dot)com if they would like Fabrizio to source specialty produce items for them.

About Plum Market®

Plum Market is your grocer for Natural, Organic, Local, and Specialty items. The privately owned company operates full-service grocery stores in Chicago, Illinois; Bloomfield Township, Michigan; Ann Arbor, Michigan; and West Bloomfield, Michigan; with new stores opening in Ann Arbor-North Campus and inside Detroit Metropolitan Airport in Fall 2015. Plum Market offers a full-service shopping experience to inspire guests to Live Well, With Taste. Plum Market operates daily from 8:00am to 10:00pm. For more information, visit http://www.plummarket.com, on Facebook, and follow the Company on Twitter @PlumMarket. Plum Market is also active on Pinterest and Instagram.

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Todd Belden
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