Independent Agency Redefining Ad Transparency Garners Major Ad Industry Accolades

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Digital Marketing Firm PMG Named Agency of the Year and Best Place to Work

PMG Digital Advertising


“We staked our position in the marketplace with the core principles of transparency, agility, and accountability early on when it wasn’t common to do so," said George Popstefanov, founder and president of PMG.

Digital marketing agency PMG has won two major awards bestowed by advertising’s premier publishers: iMedia’s Agency of the Year and Ad Age’s Best Places to Work. What would be a great year for any of the big 5 advertising conglomerates is especially sweet for the independent agency that has averaged 295% annual growth YoY for 6 years, with a business built on advertising transparency, proprietary technology and measurable success for the world’s top brands.

iMedia named PMG the 2016 Agency of the Year, choosing the agency over other finalists such as DigitasLBi, Huge, Epsilon, and Influence & Co. The publisher cited PMG’s ability to drive groundbreaking results for brands like Beats by Dre and J.Crew across multiple channels, including search marketing, social media and display. iMedia also praised the agency’s technology innovation such as its proprietary Modular Bid Assistant.

“We staked our position in the marketplace with the core principles of transparency, agility, and accountability early on when it wasn’t common to do so,” said George Popstefanov, founder and president of PMG. He added, “This award validates the new agency model we’ve developed, and is a testament to the contributions not just of our team, but also our clients and vendor partners.”

The Agency of the Year trophy followed the Ad Age 2016 Best Places to Work recognition, in which PMG was ranked 5th, a jump of eight spots from PMG’s performance last year, out of the top 50 companies honored. The award program identifies, recognizes and honors the best employers in the marketing and media industry, benefiting the industry’s economy, workforce and businesses.

The list is based on criteria including workplace policies, practices, philosophy, systems, demographics and the employee experience. PMG was one of only five agencies to rank in the top 15 two years in a row. The agency offers one of the industry’s strongest benefits package, including 401k with employer match, maternity and paternity leave (plus a gift card for new parents to buy diapers), gym membership reimbursement, flexible work schedule, and an extensive training curriculum leveraging internal and external expert resources. Other company perks include in-office yoga, company-sponsored intramural sports teams, monthly bonding events like a kickball tournament and movie nights, and paid time off for volunteer work.

“The companies on Ad Age’s Best Places to Work represent the cream of the crop in marketing, advertising, media and ad technology,” said Deputy Editor Judann Pollack. “In these highly competitive fields, these 50 stand out for their best-in-class benefits, salaries and hiring practices, but also for creating a compelling culture in which employees are engaged, encouraged and valued. Talent has never been more important in marketing, and our Best Places to Work companies have proven that they can attract and retain the best in the business.”

For more information about Fort Worth, TX-based PMG, visit

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David Gong
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